Fiji Launches $30 Million Marketing Campaign
For the first time in its nearly 20-year history, Fiji Water has taken to national television to connect with consumers. In what is part of a greater $30 million integrated marketing campaign, the company has created four 15-second spots to promote the brand’s pristine source in Viti Levu. In an interview with Forbes, Fiji’s Vice President of Marketing Clarence Chia explained that many consumers “don’t know that [the water] really does come from Fiji. That’s why we’re making it the main point of our ads.” The company also recently redesigned its packaging for the first time in ten years.
California Legislature Pushes For Warning Labels on Soda
California continues to be a testing ground for the battle against soda. According to the Huffington Post,Senate Majority Leader Bill Monning introduced a proposal last week to put warning ons beverages with added sweeteners containing at least 75 calories per 12 oz. The proposed label would read “CALIFORNIA SAFETY WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay.” This is Senator Monning’s second attempt at introducing the warning label bill, the first of which failed to pass last legislative session.
Golfer Needs His Coke
Pro golfer Peter Lawrie is blaming Coca-Cola withdrawal for his recent performance struggles. According to The Independent, the Irishmen recently told radio station Newstalk that kicking his soda habit cost him his game, saying, “I went from such a high on sugar and stuff like that, to a dramatic low. I never recovered from it.” Just two years ago, Lawrie was ranked just outside of the top 100 golfers in the world, but has since dropped nearly 800 spots.
Will Sharks Feast on WheyCoco?
The Orange County Small Business Development Center recently featured a write-up on whey-based protein powder makers WheyCoco. The company, which is targeting $3.5 million in sales for 2015, is reportedly on the cusp of being featured on ABC’s Shark Tank. ”We got in round three so basically at this point, we have to submit our video and we’re pretty much in the final round. That’s one of the things we’re looking forward to,” said WheyCoco founder Jay Ajmera.