Taco Soda Anyone?
CNN recently profiled flavor scientist David Dafoe and his Louisville-based beverage development company Flavorman, which has been engineering beverage formulations for clients such as Jones Soda, Ocean Spray, Joia Life, and Diageo since 1992. With 443,000 formulas under his belt, Dafoe’s got a beverage for just about everyone, all species included.
“We’ve formulated taco-flavored soda, bourbon soda [and] devil’s food cake vodka – not to mention beverages for dogs, cats, horses, even hummingbirds,” said Dafoe.
Flavorman brought in $7 million in sales in 2014, a figure the company’s founder expects to double this year. At a cost of around $12,000 to $20,000 per formulation, Dafoe’s 35-person team can whip you up a flavor prototype within 10 days.
Keurig Kold is Upon Us
Tomorrow, Keurig Green Mountain will officially unveil Keurig Kold, its highly anticipated cold beverage system set to hit the market this Fall. The Boston Globe reported on the launch earlier this week, exploring the high stakes riding on the success of the Kold system, as Keurig’s stock took a major hit in 2014 with the contentious release of Keurig 2.0, which drove customers away due to its inability to brew unlicensed K-Cups. Consumer Edge Research analyst Brian Holland told the Globe he expects the brewers to run around $200, with pods ranging from 50 cents to 75 cents a pop.
How to Win Over Whole Foods
Whole Foods may be the dream destination for every natural foods or beverage startup, but getting in the leading organic grocer can come at a cost. The Wall Street Journal recently explored the active role Whole Foods often plays in getting brands to tailor their products to the retailers liking, which can include ingredient reformulations, achieving USDA organic certification, and even changing a product’s name. In the case of Heidi Lovig, the 34-year-old entrepreneur had to perform all of the above to land her ‘Heidi Ho’ vegan cheese substitutes on Whole Foods shelves. Even so, it appears the juice is worth the squeeze for these upstarts.
“The level of clout in saying you’ve launched with Whole Foods nationally is pretty paramount for a natural brand,” Lovig told the Journal.
Coca-Cola Connects with the Blind
Mexican ad agency Anonimo has helped bring Coca-Cola’s popular “Share a Coke” campaign to the blind. Adweek recently reported on a new line of cans with names printed in braille, with an accompanying television spot to include those without such visual impairment. Similarly, in Argentina, Coca-Cola worked with another agency Geometry Global, to print up custom braille bottles for players on Los Murcielagos, a blind soccer team that won the World Blind Soccer Championships in 2002 and 2006.