Press Clips: Starbucks Gets in on the Cold Brew Craze; Biotech and Non-GMO Advocates Face Off in North Carolina

Starbucks LogoStarbucks Gets with Cold Brew and Coconuts

Starbucks is getting in on the rise of cold brew coffee. USA Today reports that the world’s biggest coffee chain will be carrying cold brew coffee starting March 31, beginning in 2,800 locations in the Northeast, Mid-Atlantic and Midwest regions. A 16 oz. grande will run customers $3.25, a considerable bump from Starbucks’ average price of $2.65 for a regular 16-ounce iced coffee.

“The price reflects the 20-hour steeping process required to properly cold brew,” said company spokeswoman Megan Adam.

The addition of cold brew coffee comes as the latest news in the Starbucks’ ongoing push into trending categories. In February the company added coconut milk as a dairy alternative for both its hot and cold beverages.

A Showdown in North Carolina

Pro-biotech and non-GMO advocates went at it last week during a two-day summit on “Agricultural coexistence” in Raleigh, North Carolina. According to the The Wall Street Journal, USDA secretary Tom Vilsack told attendees he was “tired of this division,” and hoped the convening at North Carolina State University could help the two sides could find some common ground.

But the battle raged on. In a seemingly uncompromising debate Dan Glickman, executive director of the Washington, DC think tank the Aspen Institute told attendees “We’re not going to feed the world with organic foods,” while Whole Foods’ executive global grocery coordinator Errol Schweizer contended that “Organic is the future of American agriculture.”

The Price of Juice

CNN has taken to answering this question: Why is cold-pressed juice is so damn expensive? In a video segment that featured a lot of her shoving the juices in for their close-ups, Vanessa Yurkevich, a digital correspondent for CNN Money, explored the $4.3 billion a year juice business, shining a light on brands like Blueprint, Daily Greens, Suja and Temple Turmeric. Yurkevich took home five of Blueprint’s apple, lemon, cayenne ginger blends, so it’s safe to say which brand the host took a liking to.

Honest Tea Radiant RaspberryThe Mainstreaming of Organic

The Wall Street Journal recently explored the increasing involvement of food giants like General Mills, Kellogg Co. and The Coca-Cola Company in the organic sector. In the case of Coca-Cola, the company’s looked to Honest Tea, which it bought in 2011, as its organic moneymaker. Honest achieved $134 million in sales in 2014, but the beverage giant reportedly hopes to hit $500 million in annual sales within the next five years. The Journal contends the key to continued success for a brand like Honest is to take advantage of the cost savings and distribution networks of its larger parent corporation without alienating its core following of the health-focused consumer.