Video: What’s Next for Cold-Pressed Juice? Brand Executives Weigh In.

Earlier this week, BevNET examined the evolution of the cold-pressed juice category through the lens of trends and innovation seen at the recently held 2015 Natural Products Expo West.

In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the event — including Evolution Fresh president Jeff Hansberry, Suja VP of Marketing Heather MacNeil and Lumi Juice founder Hillary Lewis — about the continued development for cold-pressed juice.

Watch each video to get the inside track on what ingredients are in high demand for cold-pressed juice, how brands attempt to differentiate within an increasingly crowded shelf set, and what retailers and distributors are seeking from companies in terms of formulation and line extensions.