New York, NY (August 30, 2016) – ROAR the new breed of electrolyte infused hydration beverages, announced today an expansion of their executive team with the acquisition of veteran beverage industry executive JB Woodworth as General Manager and National Sales Director. In his new role Woodworth will oversee ROAR’s growth trajectory and sales strategy through the development of new products, marketing initiatives and distribution throughout North America.
Woodworth is a talented leader with over a decade of beverage industry experience earning credentials in general management, sales/marketing activations, planning, finance, distribution, trade marketing and e-commerce. Prior to ROAR, he served as the Regional Sales Manager at Edrington and prior to that at Pernod Richard USA leading his respective teams to increased profits and sales leveraging his experience capitalizing on the emerging trends reshaping the beverage industry landscape.
“JB’s passion, enthusiasm and experience is a tremendous addition to our executive team especially at this pivotal time in ROAR’s evolution as a beverage and lifestyle brand,” Roly Nesi, Chief Executive Officer for ROAR Beverages. “His accomplishments in the beverage industry speak for themselves and with his leadership we look to expand distribution into new retail channels as well as strengthening our current footprint as we continue to grow both in U.S. and globally.”
ROAR is available at traditional and warehouse club retail locations (including indoor/outdoor sports facilities, quick-stop and convenience stores) across U.S. including; HEB, Costco, Sam’s Club, Shaw’s, Price Choppers, Reasor’s, King Kullen, 7-Eleven, Key Foods, Randalls, QuikTrip, ShopRite, Fairway and Amazon.com. For latest news and updates about ROAR and learn more about ROAR please follow us at Facebook, Instagram, Twitter and www.drinkroar.com.
About ROAR Beverages
ROAR represents a new breed of electrolyte infused hydration beverages. With a powerful base of coconut water and b-vitamins, ROAR is a bold, healthy, alternative to the sugary, artiﬁcial, traditional isotonic beverages available today.
Crafted for fast assimilation and long-lasting energy, ROAR’s advanced hydration system helps to replenish the body and mind while sharpening focus and quickening muscular response. Headquartered in Huntington, New York.
ROAR portfolio of products include nine unique and innovative flavors; the Odell Beckham Jr. Series OBJXIII (watermelon/strawberry), Fruit Slam (fruit punch), Green Rush (lemon-lime/cherry), Iced Out (blue raspberry), Orange Smash (orange citrus), Cotton Candy, Patriot Punch (rainbow Italian ice), Cosmic Grape (grape) as well as a zero calorie option Zero Ice (blue raspberry). In addition, as part of the Alliance for Healthier Generation program, the beverage company offers ROAR Lite a USDA Smart Snack approved (12 fl. oz. at 60 calories per serving) version offered in high schools throughout the country.