New products and new identity coincides with a brand’s vision.
EBOOST, a wellness brand that gives people a cleaner way to fuel their busy days, announced the expansion of its product lines and a complete rebranding and packaging redesign, which will improve shopability, offer bigger variety and drive brand differentiation in the marketplace. EBOOST makes your daily workday, a workout, and all the moments that matter more accessible to consumers and believes these changes will drive better shelf presence and consumer awareness.
The fitness & health + wellness movement continues to gain momentum as consumers continue to seek out products free of GMOs, gluten, soy, and artificial ingredients. People are looking for products that are low in sugar and will allow you to push harder, go further and keep you focused in your everyday life. The addition of new items to EBOOST’s product lineup include the following:
CULTURE — Daily Probiotics — A unique formula that helps support digestive and immune health with vegetable capsules, no artificial colors, or preservatives, and non-GMO.
PRIME — Grass-fed Whey Protein (vanilla & chocolate) — No added hormones or antibiotics, rBGH-free & r-BST-free, no sugar added, no artificial flavors, non-GMO.
SPRUCE — Green Juice Powder — A kick of whole green vegetables and natural energy. Get all the nutritional goodness of blended juice, without the blender. No sugar added, no artificial flavors, colors or preservatives, non-GMO.
Consumers are looking for clean, effective products they can trust. Whether they have been buying supplements for years or just started shopping the category, what we hear is always the same: how can I supplement my diet and my lifestyle with products that not only deliver results but are also good for me. That’s why we decided to simplified the process for them by pioneering a line of clean performance products in beautiful bold packaging that clearly lets them know when & why to take these products. While our competition focuses on unsubstantiated claims, we focus on clean ingredients and effective products that are natural & non-gmo and deliver on the promise to make you feel great and do more.
EBOOST is also going through a complete rebrand of their packaging that will increase consumer engagement and product sales both online and in stores. This new marketing and branding strategy will grow the shopability of the product and position the brand as the leader in its category of health & wellness. The brand completely revamped their packaging, making the colors more vibrant and full of energy, and focuses on the consumer experience with bold taglines providing a clear understanding of what each product is designed to do. The rebrand reflects both the evolution of the company as well as its vision for the future.
EBOOST products are available nationwide in stores including, but not limited to Vitamin Shoppe, Whole Foods Market (select regions), SPROUTS Farmers Market, Lifetime Fitness and other local retailers. Products are also available online at www.eboost.com. For more detailed information on new products see below:
SUPER POWDER — Mind + Body Energyzer — An effervescent blend of vitamins, electrolytes, antioxidants, nootropics, and other daily essentials supports a lifted mood and increased focus.Available in Orange, Pink Lemonade and Acai Pomegranate flavor$28 for 20 packets.
SHOT — Energy + Vitamin — A unique blend of electrolytes, antioxidants, superfruits, and over 70 vitamins and minerals.Available in Superberry, Berry-Melon and Fruit Punch Extra Strength. $35.99 for 12 shots.
POW — Pre-workout — Enhances your mind & muscles to help you maximize your workouts. Work out hard and recover smoothly with clinically tested ingredients Available in Berry-Melon and Tropical Punch flavor. $32.99 for a tub of 20 servings / $29.99 for 15 packets.
SPRUCE — Green Juice Powder — A kick of whole green vegetables and natural energy. Get all the nutritional goodness of blended juice, without the blender.Available in Apple-Ginger flavor. $39.99 for a tub of 28 servings / $22.99 for 14 packets.
CULTURE — Daily Probiotic — A unique formula that helps support digestive and immune health. $26.99 for 30 day supply.
PRIME — Grass-fed Whey Protein — Highly purified grass-fed whey protein strengthens and replenishes, while probiotics and enzymes promote better digestion.Available in Chocolate and Vanilla flavor. $38.99 for a tub of 14 servings.
About EBOOST
In 2007, Josh Taekman and John McDonald set out to find a cleaner way to fuel their busy days, and today EBOOST is changing the way people energize, replenish, and feed their well-being with a line of clean dietary supplements to support your energy level and overall well-being. Everything we make empowers people to be their best?. All our products are non-GMO, gluten-free, soy-free, no/low in sugar, contain no artificial flavors, colors or sweeteners and only use the highest quality ingredients in doses that deliver.