Grand Rapids, Mich. – Boxed Water rewards the active and adventurous lifestyle of its consumers with the launch of its new “Sweat it Out” campaign. The campaign includes a national sweepstakes with a grand prize of a luxury wellness vacation in partnership with Free People, a global lifestyle brand. Both brands share a consumer base of engaged, passionate, creative and confident women. Throughout the sweepstakes, Boxed Water will also participate in and host a variety of wellness events.
“For our FP girl, health and sustainability is a natural extension of her lifestyle,” said Mary Gaughan, head of brand partnerships for Free People. “We love to inform her of ways she can help the planet, and choosing Boxed Water is a part of that story with its strong design and positive impact.”
Boxed Water will begin the year as the exclusive water at Free People’s “Let’s Move” wellness events in key regions across the country including: Denver, Los Angeles, Miami and New York. In February, Boxed Water will host its own wellness event in Chicago with influential Yogi, Mar Miles. Mar will lead a free yoga class with exclusive gifts for attendees of the event.
The sweepstakes will run January 5 through February 28 and will give one lucky winner the grand prize of two tickets to an FP Escape, Free People’s luxury wellness retreat, in Oaxaca, Mexico. The vacation will include a cultural experience of education, relaxation, and adventure. Additional sweepstakes prizes will include health-related prize packages with Free People clothing, Boxed Water subscriptions, yoga mats, and electronic devices.
“It is increasingly important for us to connect with our growing and varied consumer base on many levels,” said Rob Koenen, chief marketing officer at Boxed Water. “This first campaign of the year is just the start. You can expect to see more activations to provide people with ways to be stewards for themselves, each other, and the planet.”
About Free People
Free People is a global lifestyle brand defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle FP has moved into wellness, fitness, travel and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, UK and China sites, top department and specialty stores, as well as via Instagram, Facebook, Pinterest and Twitter.
About Boxed Water
Boxed Water is better. Better for the planet. Better for us all. Boxed Water was founded in the belief that sustainability matters with the purpose of changing the way packaged water is shipped, sold and enjoyed. Boxed Water provides people with a better option for purchasing packaged water by producing pure water in recyclable cartons made using paper from well-managed forests. Boxed Water is a proud member of 1% For The Planet and partner of theNational Forest Foundation (NFF). The simple act of choosing Boxed Water is a statement that sustainability matters. Boxed Water is headquartered in Grand Rapids, Michigan with filling locations in Michigan and Utah. Boxed Water is available for purchase from their site www.boxedwaterisbetter.com as well as on Amazon. Socialize with us @BoxedWater.