Elevator Talk: Som Sleep Aims to Ease Insomnia the Natural Way

Our Elevator Talk pitch series showcases up-and-coming food and beverage brands within the industry. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves. You can catch this series on BevNET and Instagram TV, with new pitches shared every week.

Som Sleep is a ready-to-drink dietary supplement designed as a natural alternative to prescriptive sleep-aids. Serial entrepreneur and Co-founder/CEO, John Shegerian, shares that within four months the company was able to expand beyond e-commerce and enter brick-and-mortar retail. Prioritizing a range of dietary lifestyles, the product is vegan, non-gmo, gluten-free, drug-free and NSF for Sport certified. To fuel growth, the company aims to resonate with 21-50 year-olds that lead busy, often hectic lives, consume energy drinks, and use a considerable amount of technology.

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