Sunniva Super Coffee/Kitu Life (#461)

Former New Beverage Showdown contestants Sunniva Super Coffee will feature its new brand identity — called Kitu Life — at Expo East. Along with the new name and design, the company has reformulated its line of protein and MCT oil-infused “super coffees” to remove stevia. It will also be showcasing a new three-SKU line of “super creamers” that will debut in Wegmans and Fresh Thyme stores this month for a SRP of $5.49.