CUMBERLAND, Maine—4Pure, maker of maple-sweetened organic lemonades, has developed a line of cannabis-infused shots for release in late spring of 2019. This line extension will be called 420 Pure. The shots will each contain 2.5 fluid ounces by volume and 20 mg of the highest quality CBD hemp oil.
The line of 420 Pure shots will be a very similar formulation to its existing line of organic lemonades, featuring the same highest quality organic, kosher and vegan ingredients available. The refreshing balance of tangy lemon juice and smooth whole fruit pureés sweetened with maple syrup will be infused with a high quality CBD hemp oil. This will provide the consumer with a nice balance of tart and sweet with every sip while containing only 20 calories per shot.
The small size of the shots and the fact that it is shelf stable will make it very convenient for the consumer to store and carry the 420 Pure product.
4Pure’s team has been working for a year on the development of the shot. “Originally, we developed a shot that contained both THC and CBD that we extracted using a proprietary process from plants within our own grow,” says company founder and CEO Will Boyle. “With the evolution of the cannabis industry, we pivoted and will be using CBD hemp oil for this launch. Although we will continue to produce the THC/CBD shots in our own State of Maine, we will be looking to expand that product to other states in the very near future.”
Poised for a national rollout in Q2 of 2019, 420 Pure will be utilizing licensed distributors and dispensaries in states such as Maine, Massachusetts, Colorado, Washington DC, Oregon, Washington, Nevada and California.
420 Pure will also be building out an online e-commerce platform for direct-to-consumer sales.
4Pure organic lemonades are a refreshingly clean-label twist on an all-American tradition. Gently sweetened with sustainable, New England-tapped maple syrup and real fruit purees, each bottle contains only 4 ingredients, 120 calories and no artificial ingredients. Headquartered in Maine, the company was founded by Will Boyle to bring fun, flavor and functionality together in a convenient, adventure-ready drink. Vegan, paleo-friendly, gluten free and kosher, 4Pure is currently available in Southern California and the Northeastern US.