Positive Beverage

Los Angeles-based Positive Beverage is launching its newest flavor, Prickly Pear Lemonade, in conjunction with a new philanthropic initiative to help raise breast cancer awareness year round called October 365. The company will make a $20,000 donation to the initiative as well as donate a portion of the proceeds of each Prickly Pear Lemonade sold to support breast cancer research. Like the brand’s existing products, the new flavor is sugar free and contains vitamins, calcium and potassium electrolytes.