ANAHEIM, Calif.– The original pioneer of the growing sparkling hop water category, H2OPS LLC announced that it is launching a new H2OPS Mango variety at Natural Products Expo West on March 4.
“Blended with Mosaic hops and organic mango flavors, this new one is sure to please those fans of fruity IPAs,” says founder Paul Tecker. “For inspiration, I took what many of my favorite craft breweries were doing with Mango and decided to create an alternative hop water. We believe that this new Mango H2OPS will also appeal to those hard seltzer fans who want a zero alcohol zero calorie alternative on occasions. Because of the brewed hops, the flavor is complex, which makes it taste more like a special occasion drink than a typical flavored sparkling water.”
Unlike most non-alcoholic beers, H2OPS Sparkling Hop Water contains zero alcohol, zero calories, zero carbs, zero sodium, and all are unsweetened.
What’s driving this new movement to non-alcoholic alternatives? According to an August 2019 Neilson study, 66% of millennials are actively looking to reduce their consumption of alcohol. According to H2OPS founder Paul Tecker, “we have learned that many of our customers are craft beer drinkers who simply want to enjoy that amazing flavor of hops on more occasions. Others are abstaining from alcohol temporarily for dry January, are sober curious or just looking to moderate. We see this movement more as a desire by consumers to look and feel great more often and not some sort of backlash against alcoholic beverages.”
H2OPS is available in Original (hops only), Grapefruit and new Mango.
About H2OPS LLC
H2OPS is the originator and pioneer of the new hopped sparkling hopped water category. Since launching in 2014, H2OPS has grown to become a national brand and can be found in select retailers like Whole Foods, The Fresh Market, BevMo, Total Wine, Cost Plus World Market and more.
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