Is a Valuation Squeeze Inevitable? Discuss it During Office Hours with Green Circle Capital, North Castle Partners, and L. Catterton

After a decade in which entrepreneurial food and beverage companies were incredibly popular targets for investors, increasing competition and deal frequency, valuations are coming down — and that’s not necessarily a bad thing, according to investment banker Stu Strumwasser, Managing Director of Green Circle Capital. Strumwasser recently penned an article outlining the reasons he believes a decline in valuations is inevitable — and its ramifications for entrepreneurs.

Strumwasser and a pair of highly regarded private equity executives, Farah Khan, a partner at L. Catterton, and Alison Minter, a partner at North Castle Partners, will join Jeff Klineman, BevNET’s Editor in Chief, on our Office Hours livestream on Tuesday, Aug. 18 at 3 p.m. EST. The group will discuss valuation trends in the natural products industry and the overall changes in fundraising and operational strategy that can help guide brands as the capital cycle changes.

Please send in questions ahead of time to get valuation and fundraising advice from both an experienced investment advisor — and former entrepreneur — as well as two private equity executives with deep roots in the food and beverage business. Viewers are encouraged to join the conversation either by submitting questions ahead of time or responding to the show through email ( or text at (781) 423-3520.

This look at valuations and at the overall investment market for rising food and beverage brands will be part of a special three-part content and networking series that is open only to BevNET and NOSH subscribers. In the days following office hours, subscribers will be eligible to sign up for a special roundtable discussion to answer questions about valuations and investment with Strumwasser and the BevNET team, taking place on Aug. 26. Then, beginning on Sept. 3, subscriber brands and a group of 10 investment bankers will be able to take part in one-on-one “Speed Dating” to share valuable information around company goals and fundraising advice.

As a follow up to this edition of Office Hours we’re hosting our first Round Table event next Wednesday, August 26 from 3PM to 4PM ET. You’re invited to bring your questions to a virtual interactive discussion with Stu Strumwasser and your peers. The Round Table event is limited to 30 people and registration will open on Monday.

Once you have some of your questions answered, participate in 1-on-1 meetings with investment experts to take a deeper look at the valuation of your company, better your market knowledge and create connections with important advisors. We’re hosting another round of Speed Dating, this time with investment bankers, on Thursday, September 3rd from 11:45 AM to 1:30 PM ET. The application for Speed Dating also opens this Monday.

Office Hours, Round Table and Speed Dating are all subscriber-only content and events. If you would like to participate in any or all of the above opportunities, please subscribe today.

Sponsorship opportunities are available for this live video series. Please send inquiries to

About Office Hours

Office Hours brings industry thought leaders in Food and Beverage into conversation with the community to offer advice, answers, and discussion that can help brands and their associates overcome the challenges of both the present days and those to come.

About BevNET is the leading media property dedicated to the non-alcoholic beverage industry. Founded in 1996, BevNET provides comprehensive, cross-channel, up-to-the-minute information about the beverage industry and reviews of non-alcoholic beverages. BevNET attracts brands, suppliers, ingredients providers, service providers retailers, distributors.

About NOSH

NOSH is the leading source for informed, comprehensive coverage and context for the growing community of businesses with Natural, Organic, Sustainable, and Healthy packaged food. As the food-focused extension of, NOSH offers products in a variety of media that reaches engaged brands, retailers, investors, distributors, suppliers, and service providers.