Dec 8 - 9
Santa Monica, CA
BevNET Live Winter 2014: Learn. Network. Succeed.
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New Beverage Showdown 8 – Judging Panel Includes a New Member: You

NBS8-150We’re less than a week away from BevNET Live Winter ’14 and with it, the eighth edition of New Beverage Showdown, BevNET’s signature beverage brand competition. Sponsored by Venturing & Emerging Brands, an operating unit of Coca-Cola North America, New Beverage Showdown is designed to identify the most innovative and scalable new beverage brand from a slate of beverage entrepreneurs.

This time around, we’ve made a couple of adjustments to the voting structure for New Beverage Showdown, in which attendees and livestream viewers will have a direct role in the judging process.

As in past years, each leg of New Beverage Showdown will feature a judging panel comprised of individuals with deep and varied backgrounds in the beverage industry. In previous competitions, audience voting (via text and phone call) was implemented as a way to assist judges in their decision-making.

For New Beverage Showdown 8, audience votes will be weighted by attendance, aggregated and the final tally utilized to pick the top brand in the semi-finals and a newly created award of “Audience Winner” in the finals.

The competition’s “Audience Winner” will receive a free ticket to a future BevNET Live conference (a $1,399 value). The ultimate winner of New Beverage Showdown 8 will be chosen by our final round judging panel and receive $10,000 in cash and prizes.

The New Beverage Showdown semifinal round is currently scheduled to begin at 8 a.m. on Monday, Dec. 8, concluding at 9:30 a.m. The group of six finalists will be announced at 12:35 p.m., with each presenting during the day on Tuesday, Dec. 9.

Semifinal Round Judges:

  • Duane Primozich, Managing Partner, Boulder Brands
  • Chuck Muth, Senior Vice President – Sales, Venturing & Emerging Brands
  • Mark Rampolla, Founder, ZICO Coconut Water
  • John Craven, Founder & CEO, BevNET

Final Round Judges:

  • Rebecca Messina, Senior Vice President – Marketing, Venturing & Emerging Brands
  • Patrick Posey, Vice President of Sales, Bristol Farms
  • Ken Sadowsky, Executive Director, Northeast Independent Distributors Association; Senior Beverage Advisor, Verlinvest
  • Greg Fleishman, Co-Founder & CEO, Purely Righteous Brands
  • John Craven, Founder & CEO, BevNET

If you haven’t yet registered for BevNET Live, don’t wait another moment! There are just a handful of seats remaining and the conference will sell out!

Sign up for BevNET Live TODAY!