San Francisco, CA
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Beverage School San Francisco Agenda Posted

It’s a full day, and it will cover everything from investment, financial forecasting and packaging design imperatives to the world of marketing online.

It’s BevNET’s Beverage School, which will be held at the Fort Mason Conference Center in San Francisco on Sept. 12.

The initial agenda for Beverage School has been posted, and you can view it on the event’s program page here. The event will begin with “Beverages 101,” carrying beverage entrepreneurs through formulation, distribution, retailing and more. Later in the day, attendees will come to understand legal issues that affect beverage companies, the financial life-cycle of beverage companies – including key times to seek a variety of funding sources – as well as profiles and introductions to investors from the angel, crowd-funding and private equity worlds.

As with all Beverage School events, the opportunity to interact with instructors is of paramount importance. Question and Answer periods are built into all segments, and there is plenty of networking time available.

In-depth profiles of speaker presentations will be forthcoming. Questions should be directed to Jon Landis – jlandis@bevnet.com or (617) 231-8834.

Registration and Pricing Information for Beverage School San Francisco >>

Special Offer! Members of BeverageSchool.com with an active subscription can save an additional $50 (details are on the signup page).

Below is the preliminary agenda as of August 15, details are subject to change:


9:30am – 10:00am

10:00am – 10:30am
Neil Kimberley
Foods, Fluids & Beyond
What Is This Strange Land? A look at opportunity in the beverage industry from 20,000 feet.

10:30am – 11:10am
Eric Schnell
Founder & CEO
The First Year Entrepreneur: From the dream drink to the professional beverage formulation.

11:10am – 11:50am
Bill Sipper
Managing Partner
Cascadia Managing Brands
Distribution: From brokerage to DSD & beyond

11:50am – 12:30pm
Debbie Wildrick
Director of Beverages & Snacks
Understanding retail channels

12:30pm – 1:30pm

1:30pm – 2:00pm
Justin Prochnow
Greenberg Traurig
Legal requirements for new beverage companies

2:00pm – 2:30pm
Ian McLean
Founder & Creative Director
McLean Design
Positioning through branding & design

2:30pm – 3:00pm
Darryl Jursa
SVP, Practice Lead, Emerging Media
Fleishman Hillard Chicago
Your brand’s life, on-line

3:00pm – 3:30pm
Coffee Break

3:30pm – 4:00pm
Chris Fenster
Propeller Industries
Basic Company Structure: Understanding record keeping, forecasting, and what not to do

4:00pm – 4:30pm
Brent Knudsen/Janica Lane
Managing Partner/Partner
Partnership Capital Growth
Your Financing Life Cycle: From early to exit

4:30pm – 5:15pm
Early Financing Option Presentations

4:30pm – 4:40pm
Katie Fizgerald
Senior Associate, Business Development

4:40pm – 4:50pm
Brad Barnhorn
Barnhorn Growth Advisors
From Investor to Advisor

4:50pm – 5:00pm
Brad Winegar
Angel Investor, Managing Director
Salt Creek Capital
Attracting the Angel Investor

5:00pm – 5:15pm
Katie Fitzgerald
Brent Knudsen/Janica Lane
Brad Barnhorn
Brad Winegar
Fundraising Panel

 About BevNET and Beverage School:

BevNET.com is the leading beverage-oriented media company, producing a web site, print magazine, and live conference series. The company was founded in 1996 by John Craven, with its mission to offer, through products in a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all members of the beverage community.

Since its inception, BevNET.com has become a recognized authority on the beverage industry. BevNET.com and its employees are often used as sources for media publications looking for industry information, including the New York Times, Wall Street Journal, Detroit Free Press, CNBC and Wired Magazine.

Since 2009, BevNET has offered Beverage School, a mix of live courses and online content that provide beverage entrepreneurs with instructional tools to launch and grow their companies in the rewarding but high-risk beverage industry.