Weiland, a high-energy, intensely focused natural and specialty products broker, will offer a presentation on the ways that emerging beverage brands can enter the marketplace with immediate impact and quick presence in the public consciousness. He will share tips on taking advantage of seasonal reset opportunities and how suppliers and brokers work hand-in-hand to launch products effectively.
This presentation on brand-building will be valuable to all conference attendees, including those who work with broker networks and DSD houses alike. Weiland’s ability to understand what makes brands work and thrive in the marketplace is what has allowed Presence Marketing to grow into the only independently owned, national natural-products brokerage in the U.S., but his enthusiasm for the space is what will make his talk a can’t-miss event at BevNET Live.
Only a few seats remain for BevNET Live, which will take place on June 4 and 5 at the Metropolitan Pavilion in Manhattan. You should register now.
About BevNET Live
BevNET Live’s June 2012 New York City event will be held at the Metropolitan Pavilion in Manhattan on June 4 and 5. BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry.
About Bill Weiland
Growing up as one of 13 children, Bill learned how to have his voice heard at an early age. He now has two children of his own – Bill, who joined the Dynamic Presence team in 2009, and Molly, an energetic teenager who is active with cheerleading, dance, and taste testing new products.
He developed an interest in natural foods during his mid teens when he lost a bet… his sister wagered $10 that he couldn’t go a full day without eating candy. When he broke down at 3:00 in the afternoon and ate a Jolly Rancher, he decided to start exploring healthier food options.
He started working in a natural food store when he was 16 and began reading books on nutrition and healthy living at a fervent pace. Paavo Airola, Norman Walker and Paul Bragg were some of the early natural food enthusiasts who influenced his lifestyle choices, along with the inimitable Dr. John R. Christopher, an early pioneer in herbal medicine.
After nearly a dozen years of working in the Natural Products Industry, in varied roles within the sales and retail sectors, he launched Presence Marketing in January, 1990.
He is surrounded by a dedicated cast of creative and intelligent people who carry out the mission of bringing healthy products to consumers, with great energy, passion, and resolve.
With nearly 35 years of industry experience, he is uniquely qualified to lead Presence Marketing/Dynamic Presence during booming as well as unstable economic times.
His passion for sustainable agriculture, healthy foods and integrated medicine are key drivers behind his commitment to continue building Presence Marketing/Dynamic Presence, the only independently owned, national – natural products brokerage in the United States.