New York, NY
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Enter the Beverage Repair Shop with Sunny Delight CEO Billy Cyr

Whether it’s reviving Fruit2O – or ‘Sunny D’ itself — or scooping up valuable entrepreneurial beverage brands like Elations or Bossa Nova, Billy Cyr and his team at the Sunny Delight Beverages Company have developed a model for unlocking the value of under performing beverage brands that they’re calling the “Beverage Repair Shop.”

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This June 8 at BevNET Live in New York City, Cyr will open the doors of the Sunny Delight repair shop to the beverage entrepreneurs in attendance, discussing metrics for determining the strength of their brands and sharing methods to determine if their companies are ailing. Even more importantly, Cyr will answer questions and offer up solutions that can help entrepreneurs and innovators turn their brands around.

In the six years since the company acquired its namesake brand from Procter & Gamble, Sunny Delight Beverages Company has grown through its ability to identify companies that might be undervalued not because they’re bad ideas, but because they’re not hitting on all cylinders. A visit to BevNET Live – and to the Beverage Repair Shop – will leave your brand ready to kick into a higher gear.

About BevNET Live:
BevNET Live is the premier live event for beverage entrepreneurs and the industry that supports them, offering presentations, panels and discussions that feature up-to-the-minute analysis of retail categories, investment prospects and distribution strategies, as well as case studies in how successful brands are solving the problems of growth in a competitive environment. Complementing the outstanding content, the networking and beverage sampling opportunities afforded by BevNET Live create an unmatched environment for information exchange and community building in the entrepreneurial and innovative beverage arena.

About Billy Cyr
William B. Cyr (Billy) is the President & CEO of the Sunny Delight Beverages Company (SDBC). SDBC manufactures and markets juices, juice drinks and flavored waters in eight countries under the Sunny Delight, Fruit20, VeryFine, FruitSimple, Bossa Nova and Elations brand names. Prior to joining SDBC in 2004, Billy spent 19 years at Procter & Gamble rising through the marketing organization to ultimately become the Vice President and General Manager of P&G’s North American Juice Drink business and Global Nutritional Beverages. Along the way, he managed brands such as Crisco, Folgers, Duncan Hines and Jif.