NIDA Director Ken Sadowsky, BYB Brands’ Norman George, Communications Expert Robbie Vorhaus join BevNET Live Team in New York

A pair of veteran beverage business investors and brand builders and one of the world’s foremost crisis communications experts have signed on to speak during the BevNET Live program in Manhattan on June 6 and 7 at the Sheraton Tower Hotel.

BevNET Live attendees will be both enlightened and entertained by an exclusive live interview on nurturing beverage companies and spotting innovation. Sadowsky, a former principal of Atlas Distributing, Inc., is now a promoter and investor in emerging beverage brands as well as the executive director of the Northeast Independent Distributors Association (NIDA), which plays a key role in introducing and establishing a regional DSD footprint for new companies. Sadowsky has served as a board member and advisor for many well-known entrepreneurial beverage companies, including glaceau, Vita Coco, Hint and, most recently, Bai. He is also a beverage industry advisor for the investment firm Verlinvest.

In Norman George, the president of BYB Brands, Inc., BevNET Live attendees will gain insight on innovation and growth strategy from the perspective of the head of a beverage incubator whose ability to spot and invest in emerging trends has resulted in the growth of a number of fast-growing entrepreneurial brands like Tum-E Yummies, Cha Dao Tea, Cinnabon, and many others. A 27-year employee of Coca-Cola Bottling Company Consolidated, which owns BYB Brands, George has a long history of helping develop, market and sell brands throughout the country.

Also joining the event during the June 6 Beverage School will be communications and public relations strategist Robbie Vorhaus, who will provide an executive-level breakout discussion on communications and crisis strategy for beverage entrepreneurs. The founder of Robbie Vorhaus & Co., Vorhaus is a communications and public relations strategist who has worked with beverage companies ranging in size from PepsiCo and the Coca-Cola Co., Inc. to the boutique tea company Teany. Vorhaus is consistently named as one of the top three communications and crisis strategists in the world, and is an internationally recognized and trusted communications advisor to global leaders, Fortune 500 companies, and entrepreneurs.

BevNET Live is continuing to develop programming and a preliminary agenda – including the June 6 Beverage School – will be released in the days to come.