Schedule of Breakout Sessions

BevNET has released its list of breakout sessions, which will take place on the afternoon of June 6, the first day of BevNET Live. The breakouts, which offer intensive learning and strategy sessions in small groups, offer attendees a chance to focus on specific areas of interest, including trends, distribution and sales, or beverage formulation and packaging.


IMPORTANT NOTE: Attendees of BevNET Live Summer 11 are free to sign up for one session from each time slot…but space is limited…signup (which will be sent out in approximately 2 weeks) is first come first served

Session Timing will be as follows:
1:10 – 1:50 Breakout Session 1
2:00 – 2:40 Breakout Session 2
2:50—3:30 Breakout Session 3

Breakout Session 1: Relaxation Drinks – Boom or Bust?
James Tonkin (President, Healthy Brand Builders), Brent Sonnek-Schmelz (CEO, RelaxZEN), Peter Bianchi (Founder, DRANK)

Breakout Session 2: Craft Beer and NA’s: What They Can Teach Each Other
Jon Cadoux (Founder, Peak Organic Brewery), William Anderson (CEO, First Beverage Group), Steve Hindy (President, Brooklyn Brewery)

Breakout Session 3: Trends Track: Opportunity Briefings: Growing Business in Functional Drinks, the Natural Channel, and Fair Trade
– Ross Colbert, (Executive Director, Rabobank; Bob Burke (Founder, National Products Consulting); Cate Baril (Director of Business Development, Trans Fair)

Breakout Session 1 Distribution: How it Got this Way, and How to Master it
A presentation featuring Bob Groux, (Founder, Coast Brands Group); Tom Lebon, (President, New Age Beverage); Bob Sipper (Managing Partner, Cascadia Managing Brands); Gerry Martin (VP of Marketing, Polar Beverages)

Breakout Session 2 Channel Overview – Dealing with Drug, Warehouse, and Mass
Moderator: Debbie Wildrick, President, Growing Innovative Brands; Ross Widmoyer, (Senior Beverage Buyer, Target Corp.); Rob Fascia, (Former Beverage Category Manager, CVS); Jeff Buchbinder (EVP, BeDirect Marketing), Danny Stepper (President, LA Libations)

Breakout Session 3 Public Relations — Are You Ready For A Crisis?
Robbie Vorhaus (CEO, Vorhaus & Comapany)

Breakout Session 1 Flavor and Composition – Understanding Top-Line Needs, and Digging Deeper
Lori Murphy (Key Account Technical Director, WILD Flavors); Matthias Arnold (Head of Sales, North America, Lanxess Corp.)

Breakout Session 2 Packaging and Co-Packing – Evaluating Packaging Options and Understanding Contractor Capabilities
Jeff DeLiberty, (Director of Business Development, AmCor Rigid Plastics) Pete Grego (Director, Contract Manufacturing, Nor-Cal Beverage Company)

Breakout Session 3 Labeling in Focus – Design, Regulation and On-Shelf Sales
James Tonkin, Justin Prochnow (Shareholder, Greenberg Traurig LP), Brent Sonnek-Schmelz