New Beverage Showdown To Feature Vastly Expanded Field: 20+ to Compete in Semifinal Round

BevNET Live’s signature competition, the New Beverage Showdown, is expanding its field and duration.

The New Beverage Showdown, which takes place as part of the two-day BevNET Live conference and is sponsored by VEB, Coca-Cola’s Venturing and Emerging Brands group, will be held on Dec. 3 and 4 at the Loews Beach Hotel in Santa Monica, Calif.

As part of the expanded format, the New Beverage Showdown will feature a Semifinal Round on the morning of Dec. 3. This “Breakfast Session” will be held before the official start of BevNET Live programming. In addition to those companies competing in the new beverage showdown, all attendees will be able to watch the presentations.

The Semifinal Round will allow a field of 20 or more beverage entrepreneurs attending BevNET Live to show off their business plans and new products and receive immediate feedback from a judging panel. That panel will then choose the six companies that will move on to compete in the Final Round, to be held on Dec. 4.

The winner of the New Beverage Showdown will receive a check for $5,000 from Venturing and Emerging Brands (VEB), which sponsors the Showdown.

“We’ve had so much interest from entrepreneurs that we felt the need to give as many as possible a chance to show their products and plans to the judges,” said John Craven, the founder and CEO of BevNET. “By opening up the process, we will really get a chance to see who is capable of representing their product well enough to move on to the finals.”

Companies signing up to attend BevNET Live and wishing to present as part of the New Beverage Showdown will be added to the semifinals on a first-come, first-served basis: the first 20 companies that meet entry qualifications will be able to compete.

The semifinal will begin at 7:45 a.m. on Dec. 3, and will be accompanied by coffee and light breakfast. BevNET Live will begin at 10 a.m., immediately following the conclusion of the semifinal.

New Beverage Showdown 4: Format & Application Process

Brands wishing to present during the New Beverage Showdown should visit the New Beverage Showdown 4 application for the full rules (including selection criteria) and to apply. Questions about the Showdown can be directed to John Craven.

This year, six brands will be named “Finalists” and will get the chance to present to the judging panel and full BevNET Live audience on Tuesday, Dec. 4, 2012.  The Semifinal Round will be held immediately prior to the beginning of BevNET Live on the morning of Monday, Dec. 3. The Semifinal Round is intended to help innovators refine their ability to quickly introduce their products to important potential investors, distributors, and other key connections.  More details on the format, including the exact timing of the presentations, will be provided at a later date.

About BevNET Live

BevNET Live is a biannual conference for the US beverage industry, with an emphasis on the entrepreneurial end of the business. It provides presentations from leading beverage executives, in-depth breakout sessions, an expo of supplier and beverage exhibits, and ample networking time. The conference is attended by entrepreneurs, suppliers, distributors, retailers, investors and others who are interested in the cutting edge of the beverage business.

About Venturing and Emerging Brands

Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America charged with identifying high-potential growth brands in the North American beverage space for investment or ownership by The Coca-Cola Company and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of The Coca-Cola Company and its system, VEB is uniquely positioned to develop emerging beverage brands of The Coca-Cola Company to their full potential. In addition to the recent acquisition of Honest Tea, VEB currently manages brands such as illy issimo and Cascal, and has an equity investment in Zico Coconut Water.

Apply Now for the New Beverage Showdown 4