BevNET is thrilled to announce an in-depth case study from Steaz, one of several presentations that will turn the Dec. 8 BevNET Live conference into an invaluable learning event.
During their presentation, entitled “Learning to Trust Your Retail Partners,” Eric Schnell and Steve Kessler, the founders of the Steaz brand of teas, CSDs and energy drinks, will discuss how their entrepreneurial brand has relied strongly on its affiliation with Whole Foods to help it make decisions about the direction of its products – a decision that has resulted in many successful outcomes for both parties.
“Learning to Trust Your Retail Partners” will provide important takeaways for attendees regarding the decision-making processes that take place when marketers are trying to improve their products, as well as the ways that retailer priorities can be looked at during times of brand-building. While the stories are about Steaz, the lessons will be applicable to all beverage companies that seek to grow their sales at retail while at the same time perfecting their product offerings. The experiences of Schnell and Kessler in building Steaz will help BevNET Live attendees figure out their own way to weigh input from partners, be they retailers, distributors, investors or suppliers.
The presentation will be followed by a discussion panel featuring marketers and retailers who have negotiated these sometimes rocky waters in the past.
BevNET Live is being held on Tuesday, Dec. 8 at the Loews Santa Monica Beach Hotel. During the full-day event, attendees will hear from and discuss the beverage industry with some of the most innovative marketers, suppliers, investors, distributors and retailers in the business. Run by BevNET.com, the leading online and print resource for non-alcoholic beverages, BevNET Live offers unmatched insight, case studies, and networking and community-building opportunities.