New Beverage Showdown 6 at BevNET Live Winter 13 — Apply Today!

BevNET Live’s signature competition, the New Beverage Showdown, will be back in Santa Monica this winter, and BevNET encourages young beverage companies to apply today.

New Beverage Showdown 6, which will take place as part of the two-day BevNET Live conference, will be held on December 9 and 10 at the Loews Hotel in Santa Monica, Calif. The competition gives beverage entrepreneurs an opportunity to show off their business plan and new products and to receive immediate feedback from a judging panel composed of successful and well-respected industry veterans. The New Beverage Showdown is presented and sponsored by Venturing & Emerging Brands (VEB), an operating unit of Coca-Cola North America.

The New Beverage Showdown will feature a semifinal round on the morning of December 9. Approximately 20 brands will be named semifinalists and will present to the judging panel during a light breakfast that will be held before the official start of BevNET Live programming. All attendees of the conference are invited to watch the presentations.

The judging panel will then choose six companies that will move on to compete in the final round, which will be held on December 10. The winner of the New Beverage Showdown will receive a $5,000 check from VEB.

Apply now to the New Beverage Showdown >>

New Beverage Showdown 6: Format & Application Process

Brands wishing to present at New Beverage Showdown 6 should visit the application page for the full rules (including selection criteria). Applicants will be evaluated and chosen by the BevNET team. If you have questions about the New Beverage Showdown, please contact Jon Landis at or at (617) 231-8834.

More details on the format, including the exact timing of the presentations, will be provided at a later date.

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About BevNET Live

BevNET Live is a biannual conference for the U.S. beverage industry, with an emphasis on the entrepreneurial side of the business. The conference features presentations from leading beverage executives, in-depth breakout sessions, an expo of supplier and beverage exhibits, and ample networking time. Entrepreneurs, suppliers, distributors, retailers, investors and others interested in the cutting edge of the beverage business attend the conference.

About Venturing and Emerging Brands

Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America tasked with identifying high-potential growth brands in the North American beverage space for investment or ownership by The Coca-Cola Company and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of The Coca-Cola Company and its system, VEB is uniquely positioned to develop emerging beverage brands of The Coca-Cola Company to their full potential. In addition to the recent acquisition of Honest Tea, VEB currently manages brands such as illy issimo and Cascal, and has an equity investment in Zico Coconut Water.