San Francisco, CA (October 9th, 2012) – HINT Inc., maker of all-natural, great tasting unsweetened essence water, announced it has been selected as the official water sponsor of the 11th Annual Austin City Limits music festival. The event, which will occur October 12th – 14th in Zilker Park in downtown Austin, TX, is set to feature the hottest acts in music with the Red Hot Chili Peppers, Neil Young and Crazy Horse, The Black Keys, Jack White and Florence + The Machine all serving as headliners. HINT Water will be available to the projected 210,000 fans during the weekend through sales at the venue’s concession stands as well as in Artist and VIP Lounges.

HINT has always been a proud sponsor of music and the arts and is pleased to be offering music lovers a healthy alternative to coincide with its ‘Drink Water, Not Sugar’ campaign message. A number of artists are also doing their part by choosing HINT as their preferred beverage including Austin City Limits performers Red Hot Chili Peppers and The Black Keys as well as nine-time Grammy Winner, John Legend.

“Even in its eleventh year, Austin City Limits continues to draw a crowd of appreciators of music, creative arts and great food and beverages,” says Kara Goldin, CEO and founder of HINT Inc. “We’re thrilled to support such an event and further spread the message of pure health through pure HINT Water.”

HINT has seen tremendous growth with both their original premium essence water and their new sparkling version, Hint Fizz®, allowing the brand to expand to a whole new customer base. Most recently HINT Water was selected as SELF magazine’s Best Flavored Water. This latest award adds to the list of accolades including BevNet’s Best New Enhanced Water, Best Flavored Water by Good Housekeeping magazine and Best Flavored Water by Better Homes and Gardens in 2012. In addition, Kara Goldin was named one of Fortune magazine’s Most Powerful Women in Business in 2011

About HINT: HINT, whose mantra is Drink Water, Not Sugar® is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a refreshing, unsweetened and no calorie beverage to give her family. Her simple solution – HINT Essence Water. Launched in 2005, Kara developed HINT in response to the increased availability of sugary juices and sodas. HINT is at the heart of a healthy lifestyle™, and is available in many delicious flavors including Blackberry, Watermelon, Pomegranate-Tangerine, Mango-Grapefruit, Strawberry-Kiwi and Raspberry-Lime. HINT Essence Water can be found in fine grocery stores and retailers all over the United States or purchased online at www.drinkhint.com. The latest addition, HINT FIZZ is available nationwide at specialty grocery stores. More information is also available at www.facebook.com/drinkhint.

About Austin City Limits: The Austin City Limits Festival is slated for October 12-14, 2012 in Austin’s Zilker Park. The complete festival lineup will be released May 22. For the schedule, tickets, announcements, and more information, please visit www.aclfestival.com.