NEW YORK, Dec. 18, 2012 /PRNewswire/ — WAT-AAH!, a line of functional water for kids and teens, announces “Move Your Body 2013” in celebration of the 3rd year anniversary of Let’s Move!. This year with the support of professional athletes and celebrities, thousands of children from over 600 schools across the United States will come together to move and dance in support of First Lady Michelle Obama ‘s Let’s Move! initiative to combat childhood obesity.
In 2011, WAT-AAH! joined NABEF, who teamed up with Beyonce as she debuted “Move Your Body” for the Let’s Move! Flash Workout event. The song and music video instructed a pre-choreographed dance routine re-recorded from her hit single “Get Me Bodied.” It was performed simultaneously by thousands of school children on May 3rd. The event gained global recognition as Beyonce surprised students at Harlem’s P.S.161 (http://goo.gl/4Efwg) and First Lady Michelle Obamasurprised students at Alice Deal Middle School in Washington, D.C. to participate in the initiative.
With the success of this initiative, in 2012, WAT-AAH! decided to continue to spread the message and spearheaded an even bigger event involving thousands of kids and NFL and NBA athletes with its nationwide “Move Your Body 2012” event (bit.ly/ZdEfiC).
“The success of the last two years proved this event is not only worthwhile, but that it is also very meaningful to the children and to those involved,” says Rose Cameron , CEO and Founder of WAT-AAH! “As a brand and a company, we are more than thrilled to facilitate ‘Move Your Body 2013,’ providing the children a significant venue to stand up once again and support Let’s Move!, the fight for their health and their future,” she adds.
Over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three children in America are overweight or obese. The numbers are even higher in African American and Hispanic communities, where nearly 40% of the children are overweight or obese. Studies have shown that chronic obesity-related health problems can cause such diseases as diabetes, heart disease, high blood pressure, cancer, and asthma among children.
This year, WAT-AAH! looks to encourage even more schools to take part in the campaign and spread the message of healthy hydration and physical activity to even more students. To resonate with kids and teens, WAT-AAH! uses fun and contemporary approaches in its initiatives, and believes that celebrities can play an important role. Some of its major partnerships have included young celebrities such as OMG Girlz, Diggy Simmons , Willow Smith , Nick Cannon , Ryan Beatty ,Cody Simpson , along with NFL athletes such as Marques Colston of the New Orleans Saints and Pat Peterson of the Arizona Cardinals, who have come together to take a stand for kid’s health.
WAT-AAH! is a line of functional water free of sugar, artificial flavor or color of any kind and tastes like pure unadulterated water. Rose Cameron , the CEO and Founder, created WAT-AAH! after learning an alarming fact that today’s generation of kids are predicted to have a shorter life expectancy than their parents due to childhood obesity. Inspired by her two boys and Cameron’s 20+ years of experience in brand building and developing successful national marketing campaigns for various industries, she and her sons worked together to design WAT-AAH!’s screaming boy logo and its first line of functional products, which entered the market in 2008. Since then, WAT-AAH! has aimed to make water “cool” and contemporary to kids and teens to encourage their consumption. WAT-AAH! is available in major supermarket chains such as Kroger, Giant, Stop & Shop, ShopRite, Shaw’s, BI-LO, Food Lion, Ralph’s, Whole Foods Market and many others as well as school districts nationwide. To learn more, visit wat-aah.com.