GuS Soda Adds New England DSD Distributors

NEW YORK  (January, 2013)  – Utmost Brands, Inc., maker of GuS – Grown-up Soda, today announced a partnership with Great State Beverage, Inc. of New Hampshire and Blue Coast Beverages, Inc. of Massachusetts to distribute GuS Sodas in their respective states. These distributors join recently added G. Housen & Co. of Vermont which assumed distribution of the brand for Vermont, Western Massachusetts and Western New Hampshire starting October, 2012.

“These distributors are the best-in-class in New England,” said Steve Hersh, founder and president of Utmost Brands, Inc.  “They are perfectly suited to meet the demands of the expanding retail market for premium, natural and healthy beverages such as ours.  This is an ideal partnership as we continue to broaden our reach in our core Northeast geography.”

Commencing in January, GuS Sodas will look different on shelves across American.  New, brighter graphics will appear on bottle labels and 4-pack carriers.  With a new modern typeface and added color, the brand looks to appeal to a broader audience.  This is the brand’s first major overhaul since its founding in 2003.

About GuS – Grown–up Sodas

Launched in 2003, GuS was what the husband-and-wife founders were looking for in a beverage; something not as sweet as all of the sodas and juice drinks out there.  Taking inspiration from his father, who added seltzer to everything, Steve Hersh and Jeannette Luoh crafted a line of 100%-natural sodas made with real juice and real extracts in distinctively dry flavors.

GuS Sodas are lightly sweetened with cane sugar, have only 90 – 98 calories per 12-ounce bottle, are preservative-, gluten- and caffeine-free, and  kosher.  Available in single 12-ounce glass bottles and in 4-packs, GuS’ grown-up flavors are Extra Dry Ginger Ale, Dry Cola, Dry Root Beer, Dry Meyer Lemon, Star Ruby Grapefruit, Dry Valencia Orange, Dry Pomegranate and Dry Cranberry Lime.Enjoyed by grown-ups and kids alike, some adults are using them as non-alcoholic alternatives for fine dining and entertaining or as a base for easy cocktails.  GuS – Grown-up Soda is a product of Utmost Brands, Inc., New York, NY.