EL SEGUNDO, CA (January 10, 2013) — ZICO Pure Premium Coconut Water (ZICO.com) today announced their advertising and public relations agencies for 2013. As agency of record, Butler, Shine, Stern & Partners (BSSP) will develop the brand’s advertising creative and media strategy. Catalyst will spearhead brand and product public relations efforts, including strategic counsel and media relations, and will support marketing initiatives on behalf of ZICO as the brands public relations agency of record.
The ultimate hydration drink, ZICO is focused on supporting and empowering athletes and actively minded people across the country. Last year, ZICO introduced Team ZICO with athletes who stay naturally powered in sports and activities ranging from professional volleyball and triathlons to pilates and yoga. This group of 70+ includes recognizable names such as basketball All-Star Kevin Garnett and ultramarathon runner Dean Karnazes.
BSSP is charged with helping continue to grow the brand as it expands its footprint in 2013. The agency has a track record for helping grow brands into a position of leadership with insightful strategic thinking, integrated ideas that break through culture and drive a client’s business. They have a long list of accolades including “Best Small Agency of the Decade” in 2010 (Adweek), “#3 Agency of the Year in 2012” on Forbes.com, and being named one of the “Best Places to Work” by Outside Magazine in both 2011 and 2012.
Catalyst, an IMG Consulting Company and the only agency to win both a PRWeek and SABRE award for Agency of the Year in 2012 is a public relations agency focused on consumers who are passionate about entertainment, sports and active lifestyles. Catalyst works with leading brands to create communications strategies that engage consumers and influence behavior. In the new role with ZICO, Catalyst will leverage current products, new products, and trainers and nutritionists on Team ZICO to educate consumers about a healthy and active lifestyle and to elevate the brand’s profile across traditional and digital media channels.
“BSSP and Catalyst possess the level of strategic and creative thinking that we feel will help propel ZICO during what is already shaping up to be a monumental growth year for the brand” said Bill Lange, VP, Marketing at ZICO Beverages, LLC. “Both agency partners share our passion for healthy, active living, and we are excited to leverage their expertise to further our brand’s success and unveil our new groundbreaking, integrated campaign.”
“We’re thrilled to be partnering with ZICO to continue building their unique brand and telling their story as the business expands,” said BSSP Co-Founder and Executive Creative Director, John Butler. “It’s an entrepreneurial company with a great product in a growing category. We have plenty of rich territory as we help develop the next chapter for ZICO.”
Bret Werner, SVP/Managing Director, Catalyst, said, “ZICO is an innovative brand that we believe can continue to transcend the category. We look forward to further expanding on the vision of founder Mark Rampolla.”
About ZICO Beverages, LLC.:
Founded in 2004 by Mark Rampolla, ZICO Beverages, LLC (pronounced Zee-co) is the maker of ZICO Pure Premium Coconut Water. With five electrolytes and as much potassium as a banana, ZICO is the all natural, refreshing way to hydrate and replenish. And because ZICO is the only major brand of pure premium coconut water available in both a tetra carton and a re-sealable, recyclable, on-the-go HDPE bottle, it truly is the ultimate hydration drink. ZICO is headquartered in El Segundo, Calif. For more information, please visit ZICO.com.
About Butler, Shine, Stern & Partners:
BSSP (www.bssp.com) is a full-service marketing communications agency based in Sausalito, CA, providing services in advertising, online marketing, web development, data analytics, integrated communications planning, brand identity, design and strategic brand consulting. BSSP is one of the largest independent agencies on the West Coast and is known for providing highly creative, fully accountable marketing solutions to a broad array of marketers including Priceline, MINI Cooper, Columbia Sportswear, Sorel, YP.com, Isis Mobile Payments, Greyhound, Gruppo Campari, Mission Foods and El Pollo Loco. In 2010, BSSP was named by Adweek as “Best Small Agency of the Decade.” BSSP was named as “One of the Top 50 Places to Work in America” for two consecutive years in 2011 and 2012 by Outside Magazine. And just last month, BSSP was named by Forbes.com as “One of the Top Agencies in 2012.”
About Catalyst, an IMG Consulting Company:
Catalyst, founded in October of 2005, is at the forefront of strategic public relations through its extensive knowledge of digital and traditional media. The agency partners with leading brands, including SUBWAY Restaurants, Under Armour, DICK’S Sporting Goods and XBOX to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. Catalyst is headquartered in New York with offices in Charlotte and Los Angeles. To learn more about Catalyst, visit www.catalystpublicrelations.com.