NEWPORT BEACH, CA – Coast Brands Group, LLC has announced its territory expansion to the Southeast states of Arkansas, Kentucky, Tennessee, Mississippi, Alabama, Louisiana, Georgia, West Virginia, Virginia, North Carolina, South Carolina and Florida and the Midwest states of Minnesota, Wisconsin, Michigan, Iowa, Missouri, Illinois, Indiana and Ohio. Coast Brands currently offers brand representation services to beverage and consumer packaged goods companies in the Western states of California, Arizona and Nevada and the Southwest states of Colorado, New Mexico, Kansas, Oklahoma and Texas with the primary focus of securing DSD Distribution and Chain Authorizations. The expansion to the Southeast and Midwest takes the Coast Brands Distribution Network to 60 DSD distributors that together
reach over 50,000 retail accounts.
In the Southeast, Coast Brands has established a partnership with major Convenience/Gas chain Kangaroo Express. Four of Coast’s client brands –Activate, OhYeah!, Kronik Energy and Celsius, have been authorized for rollout into 1,100 stores in ten Southeastern States of Tennessee, Kentucky, Virginia, North Carolina, South Carolina, Louisiana, Mississippi, Alabama, Georgia and Florida.
“Kangaroo Express is the perfect partner for our Southeast territory expansion. Our portfolio of brands is a natural fit for their stores.” Groux states. Coast Brands is in the process of hiring a team to handle the day?to?day management of chain and DSD partners in the Southeast. Coast Brands is also diligently filling out the DSD Network in that territory. In the Midwest, Coast Brands has already entered agreements with a couple of major DSD Distributorship houses: Buckeye in Ohio and Central Beverage in Chicago, Illinois. Additional DSD and Retail Chains partnerships in Michigan, Wisconsin, Indiana, Minnesota and Missouri will be announced at a later date.
Two seasoned Regional Sales Managers have been hired and assigned to call on Convenience & Gas Chains, Regional Grocery and DSD Distributors in the new territories: Josh Napier, based in Dublin, Ohio, is responsible for handling Distribution and Chain relations in the entire Midwest territory. Josh has over five years of executive level management and sixteen years total in the Beverage industry. He was formerly Vice President of Sales at
Buckeye Distributing and has worked in executive sales positions for Red Bull, Glaceau VitaminWater and Coca?Cola Enterprises. His combined sales track record, extensive key chain account relations and understanding of DSD Go?to market strategies make Josh a key resource for Coast and its brand clients.
Katia Chiporukha, now based in Chicago, has been named National Account Manager for the Convenience Channel and will be responsible for brand management and rollout efforts at Kangaroo Express along with other key sales, distribution and strategic partnership duties. Katia brings over 5 years experience as buyer for National Convenience Chain am/pm. Her brand management experience includes Red Bull, Monster Rock Star, Coke, Pepsi and Cadbury. One thing remains the same as the company expands services into the Southeast and Midwest territories ?? its mission. Always a top priority, Coast Brands mission is to form mutually beneficial partnerships and assist clients in developing superior programs to support the growth of their brands by utilizing proven industry sales, distribution, and marketing strategies.
About Coast Brands Group, LLC
Coast Brands Group, LLC, located in Newport Beach, California, is the leading brand representation provider for companies looking to establish or expand sales and distribution on the West and Southwest regions of the United States. Its DSD Network represents approximately 60 distributors that together reach over 50,000 retail accounts in the West, Southeast, Midwest and Southwest. Coast Brands is unique in that it represents brands to DSD distributors as well as retailers. Its impressive list of brands/clients include New Leaf Teas & Lemonades, HER, Kronik Energy, Celsius and OhYeah! and, most recently, ACTIVATE.