Venture Capitalist Chris Hollod on Why He is Investing in the ‘Alternative Alcohol’ Space

Chris Hollod wants to be known as one of the most active angel investors in the alcohol space. After about a decade of making investments with billionaire Ron Burkle and actor Ashton Kutcher, Hollod, a Los Angeles-based venture capitalist, struck out on his own in 2019 and has shifted his focus from investing in tech companies such as Airbnb, Uber, Spotify and Warby Parker, to investing in consumer packaged good companies, specifically “alternative alcohol” companies.

Country Band Midland Launches Insólito Tequila in Texas

INSÓLITO, the new super-premium tequila, which is backed by Critically-Acclaimed Country band Midland and made using a unique process of crafting small batch tequila, has launched three expressions in the band’s home state of Texas.

Pharmactive’s Saffron Earns Organic Seal

The nutraceutical powerhouse Pharmactive Biotech Products, S.L. has received organic certifications for its range of saffron-based formulations, affron® and affronEYE®. The company was granted its organic designation from the Committee of Ecological Agriculture of Madrid (CAEM) rising to meet the burgeoning global consumer demand for naturally sourced botanicals.

Reneva Introduces New Products

Introducing the new Reneva Fit & Reneva Fresh 4-pack, the only delicious on-the-go collagen protein drinks with clinically-tested collagen peptides shown to work, an excellent source of vitamins and minerals, and absolutely zero sugar, carbohydrates, or preservatives.

New England Patriots Receiver Julian Edelman Invests in Perfect Hydration

Edelman, a three-time Super Bowl champion, initially partnered with Perfect Hydration as a brand ambassador in June. Speaking with BevNET in January, the wide receiver said he has “always been an advocate of alkaline water,” which he credited with helping him recover quicker from workouts and games.

Soylent CEO Crowley Exits, Demir Vangelov Named as Successor

Soylent announced yesterday that CEO Bryan Crowley has been replaced, naming former CFO & COO Demir Vangelov to the chief executive role. In a blog post, Soylent chairman and co-founder Rob Rhinehart said the leadership change comes as the company looks to make changes to its strategy and product.

Elevator Talk: Yumix Offers Fresh Mixed Cocktails Utilizing Unique Packaging

Lea Feghali is the co-founder and chief brand officer at Yumix, a beverage brand with a fresh proposition for cocktail consumers. Instead of offering a premixed ready-to-drink cocktail, the brand’s unique packaging gives the user the experience and ability to mix spirits and fruit juice immediately before consuming.

LoCo Food Distribution Adds Koios to Vendor Network

Koios Beverage Corp. is pleased to announce it has received approval from LoCo Food Distribution ("LoCo") to join its network of approximately 150 food and beverage product vendors, with distribution to more than 600 customer locations.

Arjuna Introduces Certified Organic Turmeric Extracts

Arjuna Natural Pvt, Ltd., introduces a range of certified organic turmeric extracts, including clinically studied, bioavailable BCM-95® (Curcugreen®). In addition to  BCM-95 and Turmeric Extract 95%, the line of products will include Arjuna’s full range of water-dispersible, oil-dispersible, and customizable turmeric extracts.

Dirty Lemon Makes Mass Retail Push With Walmart Launch

Functional beverage brand Dirty Lemon today announced it will be making the jump from direct-to-consumer sales to mass retail this spring through a national retail partnership with Walmart. The launch will bring three of the brand’s most popular SKUs — +Charcoal +Collagen, +Ginseng, each in 16 oz. bottles — to 500 store locations nationwide.

Sprite Targets Brand ‘Reinvention’ with Ginger Launch

As The Coca-Cola Company turns toward flavor innovation to grow its core CSD portfolio, Sprite is the latest brand to receive a permanent addition to its lineup with Sprite Ginger, launching this month in original and Zero Sugar varieties.

CBD Brand BLNCD Enters Beverage with Sparkling Water Line

Minnesota-based CBD health and wellness brand BLNCD Naturals (pronounced Balanced) is making its first step into the beverage space, partnering with Big Watt Coffee to produce a line of CBD-infused sparkling waters launching this month.