A new American gin is launching - a kind of gin that has never been done before. Four Corners Gin is made using only American botanicals. They are sourced from right across the country, each botanical representing a different iconic region.
Company Distilling Straight Bourbon Whiskey Finished with Maple Wood and Ghost Rail Tennessee Dry Gin are now available in Colorado.
Stoli Group has announced a reshuffle of leadership roles today, appointing former CFO Chris Caldwell as its new global CEO.
Hard Truth Distilling Co., one of the nation's most visited destination distilleries, announced the completion of its second rackhouse.
As a pro fighter, Logan Paul has gone up against Damian Priest, Floyd Mayweather, and even his own PRIME co-founder KSI. But could his next public bout be with the senior Senator from New York?
Top-ranked US grocery store chain, Trader Joe’s, has picked up the leading alcoholic coconut water brand, SUNBOY Spiked Coconut Water, adding to the canned cocktail company’s rapid retail success.
The West Indies Rum and Spirits Producers Association (WIRSPA) elected Margaret Monplaisir, the current CEO of St. Lucia Distillers, as the first woman to lead the organization in its 50-year history.
Ross & Squibb Distillery and its Remus Bourbon and Rossville Union Rye Whiskey brands are partnering with NFL legend Chris Long and his Foundation’s Waterboys Initiative to bring a lasting source of clean, safe water to a community of 1,600 in arid southern Kenya.
Breakthru Beverage Group and William Grant & Sons USA announced that they have signed an agreement on a new five-year partnership, building on the two companies’ strong history of success.
After rebranding and reformulating its line of powdered beverages, SOS Hydration is sending a new message to consumers around daily wellness.
Don’t try to sell consumers on what’s missing from your products; instead, emphasize and celebrate the best attributes of your brand. The hosts discuss this a simple yet important distinction in this episode. We also feature an interview with WhistlePig’s head of whiskey development Liz Rhoades and chief blender Meghan Ireland about how a new generation of whiskey makers is striving to break traditional boundaries through experimentation and novel production methods.
In recent marketing news: Culture Pop and Poppi seek to change consumers' negative perceptions around soda with new campaigns; Monster Energy returns as a league sponsor for BIG3 Basketball; and GURU teams up with The Amazing Race Canada.
Highdration Kitchen announced its launch of the first and only cannabis-infused ice cubes in Massachusetts, called melt.
BOBABAM, the at-home boba kit that brings the boba shop experience home, announces that it is a founding level donor with Project Potluck, a 501(c)(3) nonprofit organization run by and for People of Color (POC) to build successful companies and careers in consumer packaged goods (CPG).
