Three Trends To Watch From Circana’s State of Beverage Alcohol Report
Circana’s annual State of Beverage Alcohol Industry Report surveys the top trends in beverage alcohol, but what are the market opportunities hidden within that data?
News
Atomic Coffee Enters the Spirit World
Atomic Coffee is excited to announce its entry into the spirits world with its first product, Atomic Black Espresso Martini. Atomic Black Spirits recently launched through Carolina Wine and Spirits, a Martignetti Company.
El Mayor Tequila Celebrates 25 Years with Its Limited-Edition Extra Añejo Bourbon Barrel Aged Offering
To celebrate and honor El Mayor’s 25th anniversary, Master Distiller Rodolfo Gonzalez selected 25 barrels of the distillery’s oldest stock to create a unique, limited-edition tequila: El Mayor Extra Añejo Bourbon Barrel Aged.
Tequila Komos Introduces Añejo Reserva
Komos continues to lead the modern, ultra-luxury tequila category with the introduction of Añejo Reserva, the latest addition to the brand’s highest-rated tequila collection.
Rieger’s Straight Bourbon Whiskey Bottled in Bond Is Back and Better Than Ever for 2023
Kansas City’s original distillery, J. Rieger & Co., is releasing the second year of Rieger’s Straight Bourbon Whiskey Bottled in Bond, aged six years in American white oak barrels and bottled at 100 proof in accordance with Bottled in Bond regulations.
NBA Star Chris Paul Joins $2.5M Round For Hydration Mix Buoy
Hydration supplement Buoy has closed a $3.5 million round that brings NBA All-Star Chris Paul to the cap table as an investor and brand ambassador.
Crown Royal Kicks Off National Military Appreciation Month with Partner CreatiVets and Country Music Star Mitchell Tenpenny
May is Military Appreciation Month, and to kick off the month-long observance, Crown Royal is honoring those who serve our country in partnership with country music stars Mitchell Tenpenny, Meghan Patrick, Vince Gill, and Jameson Rodgers and charity partner CreatiVets.
SoulBoxer Cocktail Co. Introduces Three New Bottled Cocktails
SoulBoxer Cocktail Co., a premium, ready-to-pour, bottled cocktail company, is excited to announce the release of three new bottled cocktails to their collection.
Electrolit to Quench Thirst and Keep the Good Times Rolling at the Shaky Knees Music Festival’s 10th Anniversary
Electrolit, the preferred premium hydration beverage made from high-quality ingredients, announces its partnership with Shaky Knees Music Festival 2023.
Talking Rain Beverage Company Appoints Katie Giesler as Vice President of Sales, National Accounts
Talking Rain Beverage Company announced the appointment of Katie Giesler as Vice President of Sales, National Accounts.
Costa Tequila Continues to Innovate with the Release of a Premium Coffee Liqueur, Costa Café
Costa Tequila releases Costa Tequila Café, a new tequila-based coffee liqueur. Made with Blue Weber Agave and Mexican coffee beans, Costa Café (35% ABV) is a mild yet smooth offering featuring natural coffee flavors including caramel and vanilla.
Monaco Cocktails Named Official Hard Lemonade and Canned Vodka of UFC
UFC, the world’s premier mixed martial arts organization, and Monaco Cocktails, a leader in the canned cocktail space, announced a multi-year national marketing partnership focused on Monaco’s ready-to-drink (RTD) Hard Lemonade beverages.
Santa Fe’s Altar Spirits Rebrands as As Above So Below
Santa Fe’s locally owned distillery, Altar Spirits, will now be known as As Above So Below to better position the distillery for future expansion across New Mexico and the United States.
Marketing: Espolón, Don Julio, Teremana Gear Up for Cinco; Kicks from 21 Seeds; Belvedere Taps Pro Ballers and Skateboarders
Footwear company Birdies and infused tequila 21 Seeds have teamed up to launch a “Top Shelf” sneaker collection, inspired by “empowered women who call the shots.”