News

GURU Organic Energy Launches Largest National Marketing Campaign to Date

by Press Release,

GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, announces the launch of its most ambitious marketing campaign to date. Fully integrated, GURU’s 360-degree campaign is focused on solidifying brand awareness amongst consumers and growing its footprint across key Canadian markets. The campaign emphasizes GURU’s bold and authentic values and its key attributes including its natural, plant-based ingredients, which are the perfect source of Good Energy for the Everyday.

Diversity in Spirits: Black Spirit Owners Look to the Past and the Future to Build Legacy Businesses Diversity in Spirits: Black Spirit Owners Look to the Past and the Future to Build Legacy Businesses

Diversity in Spirits: Black Spirit Owners Look to the Past and the Future to Build Legacy Businesses

by Ferron Salniker,

Last week, premium whiskey Uncle Nearest announced its third in a series of investments designed to create a tangible shift in the funding inequities for BIPOC-owned businesses. It comes at a time when other Black founders and business leaders are also making strides to celebrate Black people’s historical contributions to spirits and build more Black-owned legacy beverage businesses.

Blue Ridge Bank Taps InterContinental Beverage Capital to Offer Growth Capital to Beverage and CPG Companies with “BLUE- Intelligent Business Capital”

by Press Release,

New York based Beverage and Consumer Package Goods advisory firm, InterContinental Beverage Capital (“IBC”), in a proprietary partnership with Blue Ridge Bank, N.A. (the “Bank”), the national bank subsidiary of Blue Ridge Bankshares, Inc. (NYSE American: BRBS), will be rolling out a new and innovative capital resource product for its clients next week at industry events in New York.

Coca-Cola, Jack Daniel’s Set to Launch RTD Cocktail Coca-Cola, Jack Daniel’s Set to Launch RTD Cocktail

Coca-Cola, Jack Daniel’s Set to Launch RTD Cocktail

by Martín Caballero,

The Coca-Cola Company is accelerating its push into beverage alcohol with today’s announcement of a new global partnership with Jack Daniel’s Tennessee Whiskey to release a ready-to-drink cocktail.

The Balvenie Debuts Rare Marriages Range with The All-New Balvenie 25 The Balvenie Debuts Rare Marriages Range with The All-New Balvenie 25

The Balvenie Debuts Rare Marriages Range with The All-New Balvenie 25

by Press Release,

The Balvenie Single Malt Scotch Whisky launched its Rare Marriages Range in the U.S.: a collection of three distinct and luxury single malt Scotch whiskies, including the all-new Balvenie Twenty-Five, and refreshed versions of existing expressions, The Balvenie Thirty and The Balvenie Forty.

The GlenDronach Introduces Limited Release Cask Strength Batch 10 The GlenDronach Introduces Limited Release Cask Strength Batch 10

The GlenDronach Introduces Limited Release Cask Strength Batch 10

by Press Release,

The GlenDronach Distillery announces the tenth release of its highly anticipated Cask Strength Highland Single Malt Scotch Whisky. This expression is expertly crafted by Master Blender Rachel Barrie from a marriage of Pedro Ximénez and Oloroso sherry casks. 

Aimsir Distilling Co. Releases Vættir Aquavit Aimsir Distilling Co. Releases Vættir Aquavit

Aimsir Distilling Co. Releases Vættir Aquavit

by Press Release,

The Aimsir Distilling Co., (pronounced aim-sure), a Portland-based maker of award-winning whiskey and gin, announces the release of its newest spirit, Vættir Aquavit (pronounced vay-teer). Named after the spirits of Norse mythology, including elves, dwarves, gods, and giants, Vættir Aquavit will be available at the Emerald Room at Aimsir Distilling starting June 24, 2022, and in Oregon liquor stores in July.

Guest Column: Your Baby’s Not Ugly, It Just Has the Wrong Name Guest Column: Your Baby’s Not Ugly, It Just Has the Wrong Name

Guest Column: Your Baby’s Not Ugly, It Just Has the Wrong Name

by Fred Hart,

Whether you’ve raised millions of dollars, been in the market for over a decade, have a cult following or just recently launched, renaming can be an amplifier to success, not a deterrent. Reframing a name and brand change is an opportunity for greatness rather than an admission of failure.