WARREN, N.J. – December 17, 2013 – On the heels of the news that the Alcohol and Tobacco Tax and Trade Bureau (TTB) has granted approval for Devotion Vodka to become the first-ever vodka brand allowed to print Gluten-Free and No Added Sugar on the bottle, Devotion Spirits, Inc., today announced the company’s gluten-free, sugar-free and 100% Made in the USA flavored vodka family is now available at Wegmans Supermarkets.
Devotion’s line-up of distinct flavors, along with its original Devotion Vodka, will complement the specialty grocery chain’s selection of premium wine and spirits at several locations throughout New Jersey and Massachusetts, as the brand continues to expand distribution throughout the grocery sector with availability at several Whole Foods, Publix and Albertsons supermarkets across the U.S.
Today, gluten-free products are one of the strongest growth categories in the food and beverage industry, and as consumers continue to be more aware of what they put in their body, the demand for sugar-free alternatives continues to increase. Geared toward image-conscious men and women who live active lifestyles, Wegmans customers, 21 and over, have the opportunity to indulge in Devotion’s smooth-tasting flavored vodkas, and create their own “smart” sugar-free and gluten-free martinis and cocktails at home. A collection of guiltless recipes are available at www.devotionvodka.com.
“With adult consumers more conscious about ingredients and dietary restrictions, the TTB approval, enabling Devotion to be the first vodka brand allowed to print Gluten-Free and No Added Sugar on its bottles, is a significant achievement that truly validates our product line,” said Drew Adelman, CEO, Devotion Vodka. “Our selection of gluten-free, sugar-free and 100% Made in the USA flavored vodkas is the perfect solution many adult consumers have long demanded.”
In addition to the original Devotion Vodka, the line-up of flavors available at Wegmans includes the following:
- Black and Blue – The first and only blackberry and blueberry flavored vodka combination in the industry.
- The Perfect Cosmo – Features a blend of Devotion Vodka’s Blood Orange with the premium ingredients of a Cosmopolitan.
- Wild Cherry – Boasts a unique flavor profile for any discerning palate, offering a consistently smooth texture with the subtle balance of ripe cherries that is versatile for an assortment of cocktails.
Devotion Vodka, which is 100% corn based, teamed up with Allen Flavors, the #1 Privately Owned Flavor Company and maker of Arizona Iced Tea, to develop a process of eliminating sugars as a flavoring agent in vodka. While many mass produced flavored vodkas available in the marketplace have been diluted by sugary flavoring agents, Devotion uses an essence process along with natural flavor compounds to ensure its flavored vodkas maintain sugar-free attributes. Devotion Vodka (SRP of $19.99) is available for purchase at retail stores, restaurants and bars in several states, with distribution expanding throughout the U.S. For more information and delicious drink recipes, visit www.devotionvodka.com.
About Devotion Spirits, Inc.
Launched in November 2009, Devotion Spirits, Inc. (DSI) is the first company in the world to offer a completely new category in premium spirits, and marketed under a single brand – Devotion Vodka, World’s First Sugar-Free, Gluten-Free American Made Vodka Family. The Company was created by entrepreneur Drew Adelman, a nightlife and dining aficionado and fitness advocate, searching for a way to marry his two passions. Devotion Vodka boasts 80 proof, six-column distilled vodka (made from the finest American Corn), and is the only flavored vodka brand made exclusively in the USA. Visit www.devotionvodka.com for more information.