GREY GOOSE Vodka Named The “Official Spirit” Of The PGA TOUR

Sponsorship expands GREY GOOSE leadership position in golf; promotes deeper engagement with millions of GREY GOOSE fans and golf enthusiasts

CORAL GABLES AND PONTE VEDRA BEACH, Fla., Nov. 4, 2013 /PRNewswire/ — GREY GOOSE vodka and the PGA TOUR today announced a marketing relationship designating GREY GOOSE as the TOUR’s “Official Spirit” for the next three years. Terms of the agreement were undisclosed.

The new relationship builds upon the brand’s long-standing commitment to, and leadership position in, the sport of golf. Engaging golf enthusiasts for more than a decade, GREY GOOSE has maintained a strong presence via tournament sponsorships, experiential events, signature golf cocktails and the GREY GOOSE 19th Hole show on the Golf Channel, making GREY GOOSE the most preferred spirit among golfers. In addition, GREY GOOSE has long-established ties with professional golfers and is currently represented in all facets of its golf program by six-time PGA TOUR champion Matt Kuchar, the official GREY GOOSE golf pro.

“Golf is a sport that truly reflects the brand value of the passionate pursuit of the extraordinary. The partnership with the PGA TOUR, the world’s premier professional golf organization, will enable us to have a deeper level of engagement with both GREY GOOSE enthusiasts and golf fans alike,” said Shane M. Graber, Vice President and Brand Managing Director of GREY GOOSE vodka. “By sharing the story behind creating a spirit of outstanding quality and character that makes GREY GOOSE the World’s Best Tasting Vodka, we inspire others to pursue their passions.”

In addition to the PGA TOUR, the agreement also covers the Champions Tour and Tour. As the “Official Spirit,” GREY GOOSE will have preferred brand status and positioning at all PGA TOUR- owned and operated TPC golf facilities and will be featured at TOUR-hosted client functions throughout the year. In addition, GREY GOOSE will receive pouring rights at select tournaments on all three Tours, where the GREY GOOSE 19th Hole Lounge will be featured as a main attraction. The Grey Goose 19th Hole Lounge has long been a fan-favorite tournament destination where guests can enjoy bespoke GREY GOOSE signature cocktails, including the GREY GOOSE 19th Hole and the GREY GOOSE Back Nine, watch the tournament and even have a chance to meet Kuchar, one of the world’s best and most- respected players.

As part of the marketing sponsorship, GREY GOOSE will be featured in all PGA TOUR Grills, a new premium restaurant concept focusing on fresh, locally sourced ingredients, which is launching during the spring of 2014 in select airports around the United States.

“GREY GOOSE is a premier, internationally recognized brand that has a long-standing involvement with golf,” said Jay Monahan, Chief Marketing Officer of the PGA TOUR. “We are very pleased to partner with such a respected brand and look forward to working with the GREY GOOSE team to activate on the three Tours, as well as at our TPCs and special events.”

GREY GOOSE also plans to connect with golf enthusiasts via TOUR-owned media, including PGATOUR.COM and the PGA TOUR’s database. In addition, GREY GOOSE will advertise in PGA TOUR programming, including “Inside the PGA TOUR” on Golf Channel, and on network specials produced by PGA TOUR Entertainment, where consumers can access exclusive GREY GOOSE Golf content, including news, tips and GREY GOOSE signature cocktail recipes.

About GREY GOOSE Vodka
Every aspect of the creation of GREY GOOSE is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardie region, le grenier a ble (the breadbasket of France) and spring water from Gensac, Cognac, which is naturally filtered through grande champagne limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maitre de Chai (Cellar Master), François Thibault, ensures an unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio comprises GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L’Orange, GREY GOOSE Le Citron and GREY GOOSE Cherry Noir flavored vodkas.

The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning 120 tournaments on the PGA TOUR, Champions Tour, Tour, PGA TOUR Latinoamerica and PGA TOUR Canada.

The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $130 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to $1.86 billion.

The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

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