NEWTON, MA–(Marketwired – Nov 19, 2013) – Restaurant Sciences LLC, an independent firm that closely tracks food and beverage product sales throughout the foodservice industry in North America, today reported that the sales of on-premise flavored vodkas fell 11.7 percent from Q3 2012 to Q3 2013. Analyzing more than 170 million drink orders, Restaurant Sciences learned that flavored vodkas lost nearly one percent of its on-premise spirits market share from Q3 2012 to Q3 2013.
“Flavored vodkas’ on-premise spirits market share peaked at 8.7 percent in Q3 2012,” said Chuck Ellis, president and CEO of Restaurant Sciences LLC. “Since its peak, flavored vodkas have lost market share over the past 12 months to other flavored spirits, such as whiskey. A few select brands, such as Grey Goose Cherry Noir, up 11.6 percent, and Smirnoff Cranberry, up 19 percent, are still showing excellent growth. Despite the market softness in 2013, Restaurant Sciences has tracked the introduction of 46 new flavored vodkas since 2012.”
Restaurant Sciences tracks more than 600 flavored vodka brands, with the Top 50 flavored vodkas accounting for 73 percent of sales. Among the larger brands, Absolut Citron, the flavored vodka category leader, saw a 1.8 percent year-over-year sales decline. While Grey Goose Cherry Noir flavored vodka is enjoying increased on-premise sales, all other Grey Goose flavored vodkas on-premise sales are off between eight to 20 percent. Other category leaders, such as Stolichnaya and Three Olives, are down more than 20 percent.
About Restaurant Sciences
Restaurant Sciences is the premier provider of syndicated data and insights on food and beverage consumption in restaurants, bars, nightclubs and other foodservice establishments. The company delivers market share, market basket, competitive analysis, pricing, promotional, trend, segmentation and custom analytics to food and beverage manufacturers and distributors, as well as to restaurant companies. Restaurant Sciences transforms nearly $1.5 billion per month in guest check-level sales information into detailed data and insights across all segments of the foodservice landscape in the United States and Canada. Insights are delivered online through their business intelligence tool or through custom analytics.