APRIL 16, 2014 — Chris Blackwell’s independent spirit inspired Island Records, the label that brought Bob Marley, U2 and Steve Winwood to the forefront of the music industry. Blackwell is now the pioneer behind Blackwell Fine Jamaican Rum, utilizing the import services of MHW Ltd.
Blackwell Rum is hand-crafted from Chris Blackwell’s own recipe. It is made from Jamaican sugar cane and is small-batch-pot distilled by local workers. This intricate process produces a rich and complex dark-gold colouring – it has been coined “Black Gold” by the island locals. The eye-catching packaging captures the true spirit of the magical island; it is vibrant and authentic. The label targets the $20-$25 750 mL retail premium market.
“We are excited at the prospect of bringing Blackwell Rum to the US” says Geoff Curley, USA Sales Manager. “It is an exceptionally competitive price point for delivering traditional, full-bodied, dark-gold Jamaican rum.”
The Blackwell Rum Story
Chris Blackwell is an international music icon, entrepreneur and cultural taste-maker. His reputation and lifestyle are the inspiration behind the brand and he is proud to offer the best of Jamaica.
Chris hails from one of the oldest merchant families, the Lindo family. They first came to the island in 1625. His grandfather owned J. Wray & Nephew, renowned for distilling the best rum in Jamaica. Chris continues the family legacy with the introduction of Blackwell Fine Jamaican Rum.
Beautiful and bright, it is a dark bronze colour with red highlights. It smells deeply of Demerara sugar, molasses and treacle. The molasses blend conveys touches of cocoa bean and chocolate cake frosting, lasting long after the first sip.
In the Ultimate Spirits Challenge of 2012, Blackwell Fine Jamaican Rum was a finalist scoring 92/100. It received high acclaim from critics, “excellent, highly recommended, excellent value for the money.”
Available through following distributors:
California – American (division of SWS)
Connecticut – Worldwide Wines (division of Brescome Barton)
Delaware – Bacchus
Florida – Premier Beverage
Georgia – Prime Wine & Spirits
Illinois – Tenzing Wine & Spirits
Maryland – Bacchus
Massachusetts – Ruby Wine & Spirits
Texas – Favorite Brands
Washington DC – Bacchus