Campari America Launches Irish Mist Whiskey

SAN FRANCISCO (JANUARY 21, 2014) – With the continued growth of Irish Whiskey as one of the fastest growing premium spirits in the market today, Irish Mist®, the original honeyed whiskey liqueur dating back to 1947, announces the addition of Irish Mist Whiskey to its range beginning March 2014. The only global whiskey brand to have the word “Irish” actually in its name, Irish Mist Whiskey plays off the flavorful recipe of the original liqueur.

Irish Mist Whiskey is bright amber in color with a deep palate filled with hints of warm honey, creamy toffee and a smooth, mellow finish. A blend of four year old whiskies that have been tripled distilled and patiently aged in American oak casks delivers rich aromas of raisins, vanilla, pear and soft spice to this hand-crafted whiskey.

“While many Irish Whiskies are just now jumping on the honeyed whiskey trend we started nearly 70 years ago, we are taking what we’ve learned about creating a flavorful experience and applying it to our new Irish Mist Whiskey,” said Andrew Floor, Senior Marketing Director of Dark Spirits at Campari America.

“With the Irish whiskey category growing 16 percent by volume in the U.S. over the past year, this gives us a fantastic entry into the market, further cementing our standing as one of the best whiskey portfolios in the industry,” Floor continued.

Campari America’s whiskey portfolio includes Wild Turkey® Bourbon and Rye, Russell’s Reserve® Bourbon and Rye, American Honey® and Kentucky Spirit® from America; Glen Grant®, Bowmore®, Glen Garioch® and Auchentoshan® from Scotland; and Yamazaki®, Hibiki® and Hakashu® from Japan.

Irish Mist Whiskey will be available in 750 ml bottles with an SRP of $28.99 and will debut in the following markets – Massachusetts, New York, New Jersey, California, Illinois, Michigan, and Ohio.

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM).  At the heart of Campari America are two legends in the American spirits industry.  The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka.  The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s.  Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®.  Campari America is also the exclusive US distributor of Bulldog® Gin, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, McClelland’s® Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California.  More information on the company can be found at www.campariamerica.comwww.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com.  Please enjoy Campari America brands responsibly and in moderation.