Rapid Brand Growth Prompts New Additions to Sales Management Team; Laib to Lead Devotion’s National Sales Efforts and Expansion into Emerging Markets
WARREN, N.J. – October 13, 2014 – As the brand continues to expand distribution to new markets nationwide, Devotion Vodka, the world’s first gluten-free, sugar-free and 100% Made in the USA flavored vodka, today announced that respected spirits industry veteran Art Laib has been named Vice President of National Accounts, while the company has appointed seven new state sales managers to the Devotion Vodka management team.
The new state sales managers for emerging markets include Mitch Kaplan – Georgia/North Florida; Patrick CoCo – Arizona/New Mexico; Adrienne Abel – Colorado; Tony DeYoung – Upstate New York; Promark headed by Steve Diebold – Illinois; BevXUSA – headed by Don Crancer – Northern California; and David Helton as LGBT Brand Ambassador – Northern California.
Laib comes to Devotion Vodka having served in senior leadership positions with Brown-Forman and Diageo. His core responsibilities for Devotion Vodka will be to supervise strategic sales initiatives in primary and emerging markets, while developing and executing programs to grow national accounts. Laib will also work closely with the state sales managers, as the brand penetrates new markets and continues to increase distribution at on-premise and off-premise locations.
“This is the natural progression for a growing company,” said Drew Adelman, CEO, Devotion Vodka. “Efficiently servicing our customers is a priority, and as we establish the Devotion brand in new markets, it is essential to have management on the ground, to ensure turnkey operations at all new accounts, both on-premise and off-premise.”
As the gluten-free and sugar-free offerings continue to expand in many food and beverage categories, Devotion Vodka is at the forefront of this movement in the spirits marketplace. The growth of the brand is supported by Devotion’s strong endorsement from the Alcohol and Tobacco Tax and Trade Bureau (TTB), as Devotion is the ONLY vodka brand permitted to print both “Gluten-Free” and “No Added Sugar” on the bottle, a key differentiator for a growing company battling global brands for shelf space.
Gluten-free and sugar-free living is becoming a lifestyle for millions of individuals who must adhere to dietary restrictions, and/or for those who choose to adopt specific diets. Whether scanning for ingredients due to dietary restrictions or checking the origin of the product, consumers are more committed to reading labels. Devotion Vodka offers adults over the age of 21, who like to indulge from time to time, a delicious and “less guilty” version of their favorite specialty cocktail.
“Consistent growth prompted us to expand our leadership team, and bringing a respected industry veteran like Art to the company reinforces our commitment to gaining shelf space while establishing the Devotion brand in new markets,” said Mike Calleja, COO, Devotion Vodka.
Devotion Vodka’s line-up of unmatched flavors is born-off the brand’s relationship with Allen Flavors, maker of Arizona Iced Tea and the No. 1 privately owned flavor company, which developed a process of eliminating sugars as a flavoring agent in vodka. Many mass produced flavored vodkas available in the marketplace have been diluted by sugary flavoring agents. In lieu of sugar, Devotion uses an essence process along with natural flavor compounds to ensure its flavored vodkas maintain sugar-free attributes.
Devotion Vodka, which has an SRP of $19.99, is currently available at prominent national grocery retailers Whole Foods, Wegmans, Kroger, Publix and Albertsons, major restaurant chains Applebee’s, Houlihan’s and Red Robin, and retail stores, restaurants, bars and nightclubs across the U.S. For more information and delicious drink recipes, visit www.devotionvodka.com.
About Devotion Spirits, Inc.
Launched in November 2009, Devotion Spirits, Inc. (DSI) is the first company in the world to offer a completely new category in premium spirits, and marketed under a single brand – Devotion Vodka, World’s First Sugar-Free, Gluten-Free American Made Vodka Family. The Company was created by entrepreneur Drew Adelman, a nightlife and dining aficionado and fitness advocate, searching for a way to marry his two passions. Devotion Vodka boasts 80 proof, six-column distilled vodka (made from the finest American Corn), and is the only flavored vodka brand made exclusively in the USA.