Industry Leaders Take On Distribution For New U.K.-Based Brand
NEW YORK, NY (March 5, 2014)—Brockmans Gin, an ultra-premium, new style gin, announces its partnership with top distributors in New Jersey and Massachusetts to guide sales efforts and fulfillment in each state. Imported by Park Street Imports, LLC, Brockmans has selected Fedway Associates to handle New Jersey distribution, while Ruby Wines, Inc. will be responsible for efforts in Massachusetts.
“The U.S. spirits industry is an entirely different model than what we’ve been working with overseas,” explains Bob Fowkes Director and Co-Founder of Brockmans Gin. “When selecting our distribution partners, we sought Fedway and Ruby Wines because of their reputations for growing brands. Their experience will help us overcome the unique challenges that this market presents, to continue to build upon the success that our brand has seen in England and Spain.”
Fedway Associates, one of New Jersey’s largest liquor wholesalers and distributors, is well versed in working with high-end white spirits, and its selection of products includes some of the largest brands in the world. “Brockmans Gin is an exceptional new product and we look forward to working with the entire team to build this brand in New Jersey,” states Peter McDonagh, Senior Vice President, Spirits at Fedway Associates.
Ruby Wines, Inc. is a family owned and operated company, which specializes in distributing wines and artisanal spirits throughout the state of Massachusetts. “Our sales team is well trained and experienced in working with craft spirit brands, and Brockmans Gin is a perfect fit for our portfolio,” explains John Pettine, Vice President Spirits, Ruby Wines, Inc.
Brockmans Gin will be sold in on-and off-premise locations throughout target markets in Massachusetts and New Jersey. Distributors in each state will be working with Brockmans’ market managers who will assist with coordination of consumer samplings and POS materials. Brockmans Gin will be available in 750 mL at an SRP of $34.99. For more information, visit www.brockmansgin.com.
About Brockmans Gin
Brockmans Gin is an ultra-premium, new style gin designed to be consumed neat or over ice. Distilled in traditional copper stills, Brockmans uses a combination of traditional gin aromas combined with top notes of blueberries and blackberries to provide a refreshingly new gin taste experience. Based in the United Kingdom, Brockmans is now available in Massachusetts and New Jersey.