Flor de Caña Rum and William Grant & Sons Kick Off Distribution in the U.S.

Renowned Spirits Brands Celebrate More Than 100 Years of Artisanal Heritage

NEW YORK (June 2014) –Today Nicaragua’s award-winning Flor de Caña® rum launches a partnership with global spirits distiller and distributor William Grant & Sons, which is now the exclusive distributor of the Flor de Caña® family of Slow-Aged single-estate rums in the United States. The alliance between the two brands is deeply rooted in family tradition. William Grant & Sons began producing Glenfiddich Single Malt Scotch in Scotland in 1887, while the Pellas family began producing Flor de Caña rum in Nicaragua in 1890. Today the fifth generations of both families continue to own and operate their artisanal spirits businesses.

Flor de Caña Rum and William Grant & Sons

Long the most popular rum in Central America, Flor de Caña has been growing at double digits over the past decade and is now available in over 50 countries. William Grant & Sons has grown into a company that distills and distributes a number of iconic Scotch and other spirits brands worldwide, including Hendrick’s Gin, Sailor Jerry Rum, Tullamore D.E.W. Irish Whiskey and Milagro Tequila.

“We are proud to become the U.S. distributor for Flor de Caña, a brand that is as authentic as our own,” said Jonathan Yusen, President and Managing Director, William Grant & Sons USA. “With its fantastic range of premium and super-premium single-estate aged rums, Flor de Caña is a great complement to our current portfolio. We look forward to delivering even greater success for the brand.”

Flor de Caña recently celebrated its global growth by debuting new packaging that emphasizes the rum’s heritage and fine craftsmanship. The Flor de Caña portfolio consists of slow-aged rums including Flor de Caña’s Extra Seco 4, Añejo Oro 4, 5 Añejo Clasico, Gran Reserva 7, Centenario 12, Cententario 18, and the unique Centenario 25 that will be available in the U.S. later this year.

“With our shared passion for quality and respect for tradition, and our independent family-owned status, William Grant & Sons is the perfect distributor for our rums,” said Robert Collins, Managing Director of Flor de Caña. “The company boasts one of the fastest-growing portfolios in the U.S. and we’re excited to work together to build the Flor de Caña brand.”

About Flor de Caña Rum
Celebrating more than 120 years of rum production, family-owned Flor de Caña is an award-winning Nicaraguan rum that utilizes a signature Slow-Aged™ process to offer a full portfolio of high-quality, naturally-aged rums. Flor de Caña premium and super premium rums are distilled and handcrafted from estate-grown sugar cane in a fully self-sustaining facility in Chichigalpa, Nicaragua. Flor de Caña offers a diverse selection of aged rums, including Flor de Caña 4 Extra Seco, Flor de Caña 4 Añejo Oro; Flor de Caña 5 Añejo Clasico; Flor de Caña 7 Gran Reserva; Flor de Caña Centenario 12; Flor de Caña Centenario 18; and Flor de Cana Centenario 25, now available in duty-free. Flor de Caña recently introduced an elegant new design of the bottles and labels in response to the brand’s growing worldwide popularity. For more information, please visit www.flordecana.com

About William Grant & Sons

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® along with iconic premium spirits brands Hendrick’s® Gin, Sailor Jerry® Rum, Tullamore D.E.W. Irish Whiskey and Milagro® Tequila. William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge ten times over the past 15 years. Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Rum, Tullamore D.E.W. Irish Whiskey, Milagro Tequila, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Lillet, Art In The Age, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.