Massey is a beverage industry veteran with a track record of building brands and leading teams, having served executive positions for brands such as Sobieski Vodka, Remy Martin Cognac, The Macallan Single Malt, Highland Park Whiskey, Absolut Vodka and Cruzan Rum. In 2011, Massey helped Sobieski achieve one million cases sold, the fastest vodka to achieve this milestone in the U.S.
“I’m thrilled to bring in Paul to lead the growth of Fuzzy’s Vodka,” said Kevin Armantrout, President of Hoosier Hospitality Group and executive manager of Fuzzy’s Spirits. “We have so much opportunity to continue building momentum and expanding the Fuzzy’s portfolio.”
Massy’s first responsibilities include exploring avenues into the craft market while reorganizing the sales team to position the brand for growth through a grassroots effort.
Fuzzy’s Vodka has received the prestigious Gold Medal and a 94 rating from the Beverage Testing Institute three times, the Chairman’s Trophy for Best Unflavored Vodka, and an Excellent, Highly Recommended rating from the Ultimate Spirits Challenge. Fuzzy’s also recently received a 90 rating from Wine Enthusiast, as well as a 93 rating from Anthony Dias Blue.
For distribution and sales information, Massey may be contacted at email@example.com
For more information on Fuzzy’s Ultra Premium Vodka, visit www.fuzzyvodka.com.
About Fuzzy’s Ultra Premium Vodka
Created by golf legend Fuzzy Zoeller, Fuzzy’s Ultra Premium Vodka, the Hole-In-One Vodka, is dedicated to providing exceptional vodka to enhance the enjoyment of the moment. Fuzzy’s Ultra Premium Vodka is the Official Vodka of INDYCAR, Official Vodka of the 2013 Indianapolis 500 and the sponsor of the Fuzzy’s Triple Crown. Fuzzy’s Ultra Premium Vodka is currently available in 36 states. Made in the USA for Fuzzy’s Spirits, LLC, Indianapolis, IN. Vodka 40% ALC. by volume, distilled from grain. Additional information about Fuzzy’s Ultra Premium Vodka is available at www.fuzzyvodka.com. Trust your caddie and please drink responsibly.