NEW YORK, NY–(Marketwired – Mar 21, 2014) – Glazer’s Inc., one of the largest alcoholic beverage distributors in the country, will be bringing Wódka Vodka (OTCQB: WDKA) and Alibi American Whiskey to 12 states, opening 9 new U.S. markets for both brands.
Panache Beverage Inc., which owns Wódka and Alibi, is putting a focus on growing their presence in key states like Illinois and Texas as well as broadening their footprint within the nation’s center.
“We want to continue to make the right strategic partnerships to rapidly grow the Panache Beverage business,” noted James Dale, CEO of Panache Beverage, Inc. “Glazer’s approach is an innovative and progressive one that suits both emerging and established brands in our portfolio.”
“We are pleased to be working with the Panache team, and look forward to the growth opportunities for Wódka and Alibi,” added Mike McLaughlin, Executive Vice President of Sales and Marketing for Glazer’s.
The states included in the partnership include Alabama, Arizona, Arkansas, Indiana, Illinois, Iowa, Louisiana, Mississippi, Ohio, Oklahoma, Tennessee and Texas.
“With this new deal, we’ll be able to increase our sales, roll out to larger markets and grow the presence of Panache Beverage nationwide,” noted Shu de Jong, Panache Beverage Inc.’s Vice President of Sales. “We’re estimating about 45-60 days to pipeline product to the new states.”
About Panache Beverage
Panache Beverage, Inc., based in New York, NY, is an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands. The company’s expertise lies in the strategic development and aggressive early growth of its brands establishing its assets as viable and attractive acquisition candidates for the major global spirits companies. Panache intends to build its brands as individual acquisition candidates while developing, creating and expanding its portfolio via the Panache Distillery. Panache’s existing portfolio consists of the brands: Wódka Vodka, Alchemia Infused Vodka, Alibi American Whiskey, Spirytus Vodka, Old South Shine Vodka in addition to the forthcoming OGB line of spirits.