Heaven Hill Distilleries to Launch Hpnotiq Sparkle

Hpnotiq SparkleBARDSTOWN, Ky. – Hpnotiq Liqueur introduces a brilliant new holiday seasonal liqueur for 2014 – Hpnotiq Sparkle. The toast of this year’s holiday season is a sparkling liqueur that captures the bright color and delicious taste of original Hpnotiq infused with Champagne-like bubbles for a festive cocktail that is as special, fun and unique as the time of year.

The effervescent holiday liqueur is supported by a multi-faceted marketing campaign targeting multi-cultural females with celebrity Sparkle Queen Khloe Kardashian leading the way. Core to the program is the Kardashian-hosted “I Need Sparkle” sweepstakes available through national print, digital and social media advertising.  The program will be the center-piece of Hpnotiq Sparkle promotional efforts during the holidays.

“Hpnotiq Sparkle builds on a strong Hpnotiq brand franchise,” said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. “Both seasonal specialties and sparkling wines have been on the cutting edge of industry growth over the past three years. Sparkle combines the two to make holiday celebrations fabulous and more festive.”

Available at retail during the holiday season, Hpnotiq Sparkle is a dazzling blend of natural exotic fruit juices, white wine, vodka, and a touch of Cognac. Sparkle is available in 750ml size and bottled at 12.5% alc./vol.  Hpnotiq Liqueur is available in 1.75 liter, 1 liter, 750 ml, 375 ml, 200 ml, and 50 ml sizes and is bottled at 17 percent alcohol by volume (34 proof). HPNOTIQ and Hpnotiq Sparkle have an average national retail price of $19.99.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”