Hiro Sake Adds Distribution In California, Texas And Nevada

Hiro Sake From Japan Available in the USNEW YORK, Nov. 19, 2014 /PRNewswire/ — A little more than a month after Hiro Sake®, the hand-crafted, premium spirit from Japan, announced its move into Arizona, the company announces its vigorous expansion further west into three new major markets:California, Texas and Nevada. Hiro is a brand positioned to be the first premium Japanese sake to be recognized and ordered, easily, by name. It is currently available in hotels, restaurants, bars and liquor stores in eighteen states across the U.S.

Hiro Sake will be distributed statewide in California by Epic Wine & Spirits; in Texas by United; and in Nevada by Southern Wine & Spirits.

Carlos Arana, Hiro Co-Founder and CEO says, “After only three years in the market, our goal was to reach from coast to coast by the end of 2014 and we are so happy to have reached our goal. Hiro has experienced incredible triple digit growth over the last year and is performing even better than we expected. This proves that providing a versatile, low alcohol but flavorful beverage is what the market wants – and Hiro is poised to become the category leader for imported Japanese sake.”

Hiro offers both a Junmai (Hiro Red) and a Junmai Ginjo (Hiro Blue). Both may be served chilled, on the rocks or in a cocktail. Hiro Sake can be used in an infinite number of cocktails and can stand in for vodka, rum or gin and with only half the alcohol. Hiro is:

  • only 39 calories/ounce
  • additive- and preservative-free
  • gluten-free (made with rice)
  • histamine- and allergen-free (no allergic reactions)
  • has 1/3 the acidity of wine (easier on the stomach)

Hiro (15% ABV) is available in 720ml and 300ml bottles. The suggested retail price for Hiro Red is $29.99/$15.99 and $39.99/$19.99for Hiro Blue.

Hiro Sake is premium Japanese sake brewed in the Niigata prefecture, the premiere sake-producing region of Japan. It is imported to the U.S. by Hiro Sake USA in Manhasset, NY.  Hiro is currently available in CT, DE, MD, MA, NJ, NY, RI, VA, DC, FL, UT, GA, NC, VT, AZ, CA, NV, TX as well as via www.DrinkUpNY.com. More information can be found at www.hirosake.com, on Facebook, on Twitter@hiro_sake and on Instagram @TryHiroSake.