NEW ORLEANS, July 18, 2014 /PRNewswire/ — Known for its iconic bitters and rum-making heritage, the House of Angostura (www.angosturarum.com) – with the only rum distillery in Trinidad today – marks its 190th anniversary with the U.S. arrival of Amaro di Angostura®, an innovative style of Amaro. Unveiled at Tales of the Cocktail®, the world’s premier cocktail festival held annually in New Orleans, this is the first time in the company’s history to enter an entirely new category of spirits. Amaro di Angostura® will be available nationwide in Fall 2014 (SRP: $24.99/750ml).
Impossible to replicate, the taste of Amaro di Angostura® is derived from the bespoke process used in creating the House of Angostura’s iconic aromatic bitters. The House yeast strain, cultivated by Angostura® since the 1930’s in Trinidad, combined with the addition of other spices and neutral alcohol from its distillery, result in an elevation of a classic liqueur creating an entirely new-world dimension to the category. Like Angostura® aromatic bitters, the Amaro di Angostura® recipe is a secret.
“Angostura® aromatic bitters, which serves as the base for Amaro di Angostura®, has a devoted following worldwide. We know our fans are passionate about trying new things and believe the Amaro connoisseur will appreciate that our long-standing history provides the know-how to produce a new Amaro that is one-of-a-kind, unmistakeably from the House of Angostura,” said Genevieve Jodhan,Executive Manager, International Sales and Marketing.
Bottled at 35% ABV, Amaro di Angostura® is a deep amber colour, offering aromas of cinnamon, dark chocolate and unmistakeable Angostura® aromatic bitters. The flavours explode on the tongue with warm cinnamon and liquorice notes. The finish is perfectly balanced, exotic, lush and reminiscent of the essence of Trinidad and Tobago’s pulsating rhythms, tropical climate and beauty.
As expected from a winning rum-maker with more than 60 global awards, the House of Angostura enjoys sharing new creations and encouraging different ways of enjoying its products. Amaro di Angostura® has been made with the Amaro lover in mind. Angostura di Amaro® can be enjoyed over ice, is splendid on its own and offers delicious harmony in a cocktail.
The Amaro di Angostura® bottle design draws upon elements of the brand’s iconic aromatic bitters bottle. The Good Agency, theUnited Kingdom based creative team that designed the packaging, was inspired by the House of Angostura’s rich heritage.
“The yellow cap and over-sized label are distinctive aspects of Angostura’s iconic aromatic bitters and history. We wanted to integrate aspects of that globally recognized design into the packaging since it is so deeply rooted in the brand’s heritage and cocktail culture,” said Keith Forbes, co-founder and creative partner, Good.
Amaro di Angostura® is imported by the International Beverage Company www.interbevusa.com.
HOUSE OF ANGOSTURA: A RICH HISTORY
The House of Angostura’s award winning rums are steeped in nearly 200 years of tradition. The journey started in 1824 when founder Dr. Johann Siegert first produced aromatic bitters in Angostura, Venezuela (today called Ciudad Bolivar). In the 1870’s, Dr. Siegert’s three sons migrated to Trinidad, among them Don Carlos Siegert, who pioneered the brand, establishing Angostura aromatic bitters as an integral ingredient in premium cocktails and ultimately a mainstay of cocktail culture. The family’s Siegert Bouquet Rum became a Trinidadian tradition up until the early 1960’s and part of the company’s rich rum heritage. In the 1970’s, The House of Angostura expanded, acquiring the Fernandes family distillery, which was founded in the 1890’s by Manoel Fernandes, an immigrant fromPortugal, and known for making high quality rums.