Ongoing Activities Designed for Bourbon Fans and Families Alike
CLERMONT, Ky., April 28, 2014 /PRNewswire/ — Beam Inc. (NYSE: BEAM) has announced that it will host a series of engaging and unique “Distillery Days” at its flagship Jim Beam Homeplace in Clermont, Ky., beginning in May. The ongoing, monthly series will feature a number of activities, ranging from an Oaks Day and mint julep celebration to blue grass concerts and Kentucky-style barbeques.
“We’re excited to launch Distillery Days,” said Kim Bennett, director, Jim Beam Heritage Center. “We’re proud of our historic distillery and want to share the Jim Beam and Kentucky experience with as many people as we can.”
Distillery Days will kick off with an Oaks Day party on May 2, just prior to the Kentucky Derby. In addition to guided tours of the Beam distillery – the largest producer of bourbon in the world – and the delicious barbeque offerings of Fred’s Smokehouse, the party will include samplings of the Beam family’s mint julep recipes and a chance to meet and mingle with Beam family members. Additional monthly activities will include a Father’s Day cook-out in June, summer concerts, and fall and holiday celebrations. For a complete list of events and other details please visit www.AmericanStillhouse.com.
“While Jim Beam Bourbon is a global brand, the distillery is our home,” said Bennett. “Distillery Days opens our doors wide to visitors, and celebrates not only bourbon, but Kentucky as well. When you visit Jim Beam, you come as a friend and leave as family.”
Conveniently located just off of I-65 South less than 30 minutes from downtown Louisville, the Jim Beam distillery already attracts more than 100,000 visitors a year. “Distillery Days” will likely add to that number, said Bennett.
“Our new series of events gives people another reason to come see us again and again,” she said.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2013 sales of $2.55 billion (excluding excise taxes), volume of 37 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.