MIAMI – LIQS® Cocktail Shots, which made its debut this past November in South Florida, has recently expanded statewide after a successful in-market test with its distributor, Southern Wine & Spirits and landed its first major chain account, Winn-Dixie, which released yesterday, August 27, 2014 to all 146 locations.
Partnerships with hundreds of high-profile South Florida events, venues and personalities helped LIQS® become a Miami favorite; solidifying the chain distribution deal as well as sales in over 100 independent liquor stores and high-profile on-premise accounts.
With its current success, LIQS® has announced it will begin their national rollout on August 1st, having signed distribution agreements with Glazer’s in Texas and United Liquors in Massachusetts.
The ‘Cocktail Shot’ was created to bring together the essence of a fresh cocktail and the convenience of a ready-to-drink shot that provides consumers with the perfect party starter.
Born from the minds of two entrepreneurs, Michael Glickman and Harley Bauer, LIQS® plans to revolutionize the RTD category by maintaining the use of top-shelf ingredients and all natural flavors, which come sealed in a custom, reusable 50ml plastic shot glass. LIQS are sold at retail in 3-packs for a SRP of $7.99.
Capitalizing on the growth of flavored spirits and ready-to-drink products, the duo developed LIQS® to disrupt conventional adult beverages currently available.
“We realized that todays drinker, specifically millennials, are very sophisticated and are no longer satisfied with low-quality spirits and artificial ingredients,” said Bauer.
LIQS® bartender quality combinations are ideal for home entertaining, outdoor activities, catered events and music/sport venues.
“After years of witnessing the love that consumers have with shots, and the inability to enjoy them anywhere as if made by a bartender, we set out for a solution that would give people access to quality shots that they can enjoy anywhere, anytime,“ said Glickman.
LIQS® are low calorie, low sugar, kosher and proudly Made in the USA. LIQS® debuted with 4 flavors: Tequila Cinnamon Orange; Vodka Cucumber Lime; Vodka Lychee Grapefruit; and Vodka Kamikaze. Later this year, LIQS® will be launching two new innovative flavors.