Lord Calvert Canadian Whisky Reverts Back to Embossed Bottle, Revamps Label

Lord Calvert WhiskyBrand celebrates 50th anniversary and invests in new look for product

(St. Louis) September 8, 2014 – St. Louis-based Luxco announced it is revamping the look of Canadian whisky Lord Calvert® – returning to the original embossed bottle and refreshing the product’s label.

“Lord Calvert was one of the first Canadian whiskies to hit the market when the trend started in the 1970’s. The smooth, softer flavor with a touch of sweetness comes from a mixture of rye, corn, wheat and barley mash distilled and aged for 36 months in the heart of Canada,” says Steve Einig, chief marketing officer at Luxco.

The current round bottle will be phased out of production being replaced with the proprietary sturdier and embossed glass square bottle. The bottle was created and produced by the Ardagh Group.

The square bottle is available in 1.75L and 1L. The product is also available in 750ml, 375ml, 200ml, 100ml and 50ml sizes.

“When we purchased this brand from Beam in 2012, we received feedback from consumers and trade partners to bring back the square bottle –the change is both about demand, as well as bringing the brand back to its roots,” says Einig. “With the square bottle, more expensive glass and contemporary logo and label, the package now matches the quality of the whisky inside.”

The new refreshed label, designed by Rogers/Townsend, is a modernized version of the previous design and adds an updated and modern look to the brand.

“There is certainly a demand for this product and a loyal following,” said Einig.

Luxco will also be celebrating the brand’s anniversary with logo products available on luxco.com.

For more information about this product, please visit facebook.com/lordcalvertcanadian, lordcalvert.com or Luxco.com.

Featured Recipes Using Lord Calvert® Canadian Whisky

Maple Leaf Mule
1.5 oz Lord Calvert® Canadian whisky
½ oz maple syrup
½ oz lemon
Shake and strain into a glass with ice cubes. Enjoy!

Canuck Coffee
¼ c Lord Calvert® Canadian whisky
1 ½ c coffee
2 tbsp maple syrup
Splash of cream
Stir together and enjoy hot.

About Luxco

Luxco, Inc. is a leading producer, importer and marketer of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of our consumers, associates and business partners. Founded in St. Louis in 1958, where it is headquartered, it is owned and operated by the Lux family. Its portfolio of brands include: Juarez Tequila & Triple Sec, Pearl Vodka, Everclear Grain Alcohol, Arrow Cordials, El Mayor Tequila, Ezra Brooks & Rebel Yell Bourbons, Lord Calvert Canadian Whisky, St. Brendan’s Irish Cream, Salvador’s Cocktails, Yago Sant’ gria and other well-recognized brands. For more information about the company, visit www.luxco.com.