Panache Beverage Launches Old Grumpy Bastard, a New Line of “Affordable Premium” Spirits

NEW YORK, NY–(Marketwired – Mar 18, 2014) –  Panache Beverage, Inc. (OTCQB: WDKA) has announced the launch of Old Grumpy Bastard (OGB), which will feature premium value expressions of American-made whiskey, vodka, gin, white rum, dark rum and tequila with a suggested retail price of $15.99 per 750ml bottle.

“This line of affordable premium spirits is our light-hearted take on the so-called ‘old grumpy bastards’ who like to point out everything that’s wrong with the world today. To the OGBs of the world: we’re listening,” commented Panache Beverage, Inc. CEO, James Dale.

Panache Beverage, which currently owns and distributes Wódka Vodka and Alibi American Whiskey, will initially release the Old Grumpy Bastard line this summer in select markets including New York, Florida and Texas.

The OGB line will be the maiden product line for the new Panache Distillery, which was acquired in September 2013. The equipment at the distillery is presently capable of producing and bottling over 650,000 nine liter cases of distilled spirits annually, with improvements under way to increase this annual capacity to over 1.2M cases. The Panache Distillery is located in New Port Richey, Florida, about 40 miles outside of Tampa.

About Panache Beverage

Panache Beverage, Inc., based in New York, NY is an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands. The company’s expertise lies in the strategic development and aggressive early growth of its brands establishing its assets as viable and attractive acquisition candidates for the major global spirits companies. Panache Beverage intends to build its brands as individual acquisition candidates while developing, creating and expanding its portfolio via the Panache Distillery. Panache Beverage’s existing portfolio consists of the brands: Wódka Vodka, Alchemia Infused Vodka, Alibi American Whiskey, Spirytus Vodka, Old South Shine Vodka in addition to the forthcoming OGB line of spirits.