Baltimore, MD (March 13, 2014) – Prichard’s Distillery, the first craft distiller founded in Tennessee in the past 50 years, has exclusively appointed Aveníu Brands to oversee their national distribution and marketing efforts. Founded by Phil Prichard in 1997, Prichard’s is a family-owned business that has enjoyed continuous growth over the past ten years.
“We are thrilled to add Prichard’s to our portfolio of family-owned, quality-driven brands,” stated Andrew Mansinne, President of Aveníu Brands. “Like Prichard’s our company embodies generations of family ownership, and we pride ourselves on supporting the growth of their craft tradition through our national distribution and marketing network.”
“We have been overwhelmed by the positive response to our efforts to revive the grand tradition of hand-crafted Tennessee whiskies, rums and liqueurs,” adds Prichard. “We’ve grown significantly since our launch in 1997 and we conducted an extensive search to find a true partner to support our next phase of brand expansion. Our focus is on the simple and elegant craft of distilling the best spirits, and working with the expert team at Aveníu Brands we look forward to making Prichard’s available in many more markets.”
The Prichard’s family legacy dates back over five generations to 1822 when Benjamin Prichard of Davidson County, Tennessee passed his “still, tubs and utensils thereto” to his son Enoch. Benjamin Prichard perfected ancient pot still techniques to make his Tennessee whiskey with a naturally high sugar content white corn as the malt base and pure Tennessee spring water.
Using many of the same quality ingredients and centuries-old techniques, Prichard’s crafts the finest Tennessee whiskeys and rums. Prichard’s Distillery is an award-winning producer of Prichard’s Double Barreled Bourbon, Double Chocolate Bourbon, Tennessee and Rye Whiskies, Sweet Lucy and Sweet Lucifer Liqueurs, and a comprehensive range of aged, spiced and flavored American Rums. The company owns two distillation facilities: the historic distillery based in Kelso, Tennessee, and a new distillery facility inaugurated in 2014 in Nashville.
For more information about the agreement between Aveníu Brands and Prichard’s Distillery please contact Helen Gregory, helen@gregorywhitepr.com, or call (718) 403-9473/ cell (646) 621-3559.