Purity Vodka and The Absolut Company Agree to Settle Disputes

Purity Vodka BottleSTOCKHOLM, Oct. 30, 2014 /PRNewswire/ — The settlement applies i.a. to the use of the trademark PURITY VODKA and its validity in Sweden and in the USA, as well as the right to use the descriptive word “purity”, that is the quality to be “pure”, in marketing.

Both parties have now withdrawn their claims in these court cases. The settlement means i.a. that Purity Vodka AB can continue its use of the trademark PURITY VODKA, and that both parties freely may use the word “purity” as an expression to characterize a quality i.a. in marketing.

Both parties has expressed that they are content with the settlement.

For more information, please contact:
Göran Bernhoff, Chairman, +46(0) 705-80 05 30 or + 46(0) 40-20 47 64

For more information on Purity® Vodka, please visit:

About Purity® Vodka
With its heritage based in the 13th century Ellinge Castle in southern Sweden, Purity® Vodka sprang from Master Blender Thomas Kuuttanen’s lifelong quest to redefine the vodka category. The heart of Purity® Vodka is distilled 34 times using a specially designed still made of copper and gold, creating a spirit so refined that it doesn’t need filtration.

Purity® Vodka continues to win top honors in some of the most prestigious international spirit competitions, with more than 90 gold and master medals. In October 2014, Purity® Vodka won the prestigious 2014 Grand Asian Spirits Master at the October 27th Cannes Duty Free Exhibition, totaling six gold Vodka Master medals, one gold Travel Retail Master, and five gold Asian Spirits Masters.